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1、ARTICLEINPRESSTourismManagement28(2007)227–237www.elsevier.com/locate/tourmanAnanalysisofseasonalityinmonthlyperpersontouristspendinginTurkishinboundtourismfromamarketsegmentationperspectivea,bErdoganKoc,GalipAltinayaDepartmentofBusinessAdministration,DogusUniversity,Kadikoy,34722Istanbul,Turke
2、ybDepartmentofEconomicsandFinance,DogusUniversity,Kadikoy,34722Istanbul,TurkeyReceived4October2005;accepted6January2006AbstractThisstudyanalysesseasonalvariationsinmonthlyperpersontouristspendinginTurkishinboundtourismfromamarketsegmentationperspective.Inthisstudyaseasonalunitroottestandrecently
3、developeddecompositiontechniques(TRAMO-SEATS,X-12-ARIMA)areused.Itisfoundthatthereisastochasticandstrongseasonalityinperpersontouristspendingdata.Thefindingsinterestinglyshowthattheseasonalpatterninperpersontouristspendingisconsiderablydifferentfromtheseasonalpatternintouristarrivals.Theresultsha
4、veimplicationsfordecision-makersintourismbothatmicro-andmacro-levelsintermsofeffectiveresourceallocationandmarketsegmentation.r2006ElsevierLtd.Allrightsreserved.Keywords:Seasonality;Seasonalunitroottest;Marketsegmentation;Turkishtourism1.Introductionisthesystematic,althoughnotnecessarilyregular,
5、intra-yearmovementcausedbychangesintheweather,theSeasonalityisoneofthemostsalientandsignificantcalendar,andtimingofdecisions,directlyorindirectlycharacteristicsoftourism.Agoodunderstandingofthroughtheproductionandconsumptiondecisionsmadeseasonalityintourismisessentialfortheefficientoperationbythea
6、gentsoftheeconomy.Thesedecisionsareoftourismfacilitiesandinfrastructure.Seasonalityininfluencedbytheendowments,theexpectationsandthetourismactivityisnotaparticularcharacteristicofasinglepreferencesoftheagents,andtheproductiontechniquesdestinationorcountry,asitisexperiencedinalmostallavailableinth
7、eeconomy’’.Inatourismcontext,season-countriesanddestinationsintheworld.Althoughseason-alityisusuallydescribedundertwocategories,namelyalityintourismhasbeenexaminedinvariousstudies,therenaturalandinstitutional(BarOn,1975;Hart
