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1、JournalofCommunicationISSN0021-9916ORIGINALARTICLEParsingFramingProcesses:TheInterplayBetweenOnlinePublicOpinionandMediaCoverage12YuqiongZhou&PatriciaMoy1DepartmentofCommunication,CenterforMediaandSocialChanges,ShenzhenUniversity,China5180602Departmento
2、fCommunication,UniversityofWashington,Seattle,WA98195Towhatextentdoframe-buildingandframe-settingprocessesmanifestthemselvesintheinterplaybetweenonlinepublicdiscourseandtraditional(offline)mediadiscourse?Employingacontentanalysisof206onlinepostsand114new
3、sreportsregardingasociopoliticalincidentinChina,wetesttheassociationsandcausalrelationshipsbetweenthesalienceofopinionframesandmediaframes.Onlinepublicopinionplaysanimportantroleintransformingtheoriginallocaleventintoanationallyprominentissue.Italsoexer
4、tsasignificantframe-buildingimpactonsubsequentmediareportsbutonlyintheearlystageofcoverage.However,themediaarenotpassiveinthistwo-wayprocessandadaptonlineframesasnecessary.Althoughmediacoverageistheprimarysourceofinformationfornetizens,itdoesnotsetframes
5、foronlinediscourse.Noticeably,significantassociationsbetweenconcurrentopinionframesandmediaframeslendstrongsupporttoframe-interactingeffects.Discussionfocusesongovern-mentalinfluencesintheframe-buildingprocessandthepotentialofnetizenautonomytoattenuatefra
6、me-settingeffects.doi:10.1111/j.1460-2466.2006.00330.xViewingtheInternetasavirtualpublicforuminwhichtodiscussimportantissues,usersofthisnewmediumareself-designatednetizens,atermthatimpliestheonlineexertionofcitizensbasicrightsforexample,freedomofspeecha
7、ndpolit-icalparticipation.However,suchnormativeexpectationsarenotalwaysrealizedasmanifestationsofthedigitaldividelingerandlevelsofcivicandpoliticalengagementvaryacrosssocieties(Norris,2001).Indeed,Bimber(1998)speculatedaboutthepotentialfortheInternettoa
8、ltervariousconceptualizationsofcitizenship.InChina,hometotheworldssecond-largestnetizenpopulationofapproxi-mately123million(CNNIC,2006),onlinediscoursehassuccessfullychallengedgovernmentalactions,servingastheimpetusforpoliticalre
