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ID:4093310
大小:2.05 MB
页数:172页
时间:2017-11-28
《吉隆坡泛太平洋酒店2008年度经营计划》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、PanPacificHotels&ResortsHotel/Resort:PanPacificHotelKualaLumpurBusinessPlan2008-Page172TABLEOFCONTENTS1.EXECUTIVESUMMARY32.GENERALECONOMYANDMARKETTRENDS53.KEYMISSIONSTATEMENT64.OBJECTIVES–CRITICALSUCCESSFACTORS75.KEYOBJECTIVES85.1.KEYOBJECTIVES–MANAGEMENTSYSTEM95.2.KEYOBJECTIV
2、ES–BRANDING,MARKETING&SALES135.3.KEYOBJECTIVES–PEOPLEINNOVATION285.4.KEYOBJECTIVES–EDUCATION385.5.KEYOBJECTIVES–REVENUEMANAGEMENT425.6.KEYOBJECTIVES–OPERATIONSROOMS445.7.KEYOBJECTIVES–OPERATIONSFOODANDBEVERAGE545.8.KEYOBJECTIVES–OPERATIONSMINOROPERATINGDEPARTMENTS795.9.KEYOBJE
3、CTIVES–FINANCIALMANAGEMENT895.10.KEYOBJECTIVES–INFORMATIONTECHNOLOGY925.11.KEYOBJECTIVES–TECHNICALSERVICES946.2001TARGETSTATISTICSTOTALHOTEL/RESORT1006.1.COMMENTSON2001TARGETSTATISTICS1017.ASSOCIATECOUNT1037.1.COMMENTSONASSOCIATECOUNTANDSALARYRATIOS1048.2001TARGETSTATISTICSFOO
4、D&BEVERAGE1058.1.COMMENTSONTARGETSTATISTICSFOOD&BEVERAGE1059.REVENUE&PROFITSENSITIVITY10510.HOTEL/RESORTDETAILS10511.COMPETITORANALYSIS-HARDWARE10506/17/21:12:37下午PanPacificHotels&ResortsHotel/Resort:PanPacificHotelKualaLumpurBusinessPlan2008-Page17212.COMPETITORANALYSIS-SOFTW
5、ARE10513.FAIRMARKETSHARE10513.1.COMMENTSONFAIRMARKETSHARE10514.GEOGRAPHICORIGINOFBUSINESS10514.1.COMMENTSONGEOGRAPHICORIGINOFBUSINESS10515.CHANNELOFBUSINESS10516.BUSINESSMIXSUMMARY10516.1.COMMENTSONBUSINESSMIX.10516.2.BUSINESSMIX–CORPORATE10516.3.BUSINESSMIX–GOVERNMENT10516.4.
6、BUSINESSMIX–PACKAGES10516.5.BUSINESSMIX–GROUPS10517.WEEKDAY–WEEKENDBUSINESS10518.CAPITALEXPENDITUREBLUEPRINT10518.1.COMMENTSONCAPITALEXPENDITUREBLUEPRINT10506/17/21:12:37下午PanPacificHotels&ResortsHotel/Resort:PanPacificHotelKualaLumpurBusinessPlan2008-Page172EXECUTIVESUMMARYEx
7、ecutiveSummaryCOMMENTS06/17/21:12:37下午PanPacificHotels&ResortsHotel/Resort:PanPacificHotelKualaLumpurBusinessPlan2008-Page172·2009forPPKLwillbewithnewchallenges&opportunities.TheAbsoluteCareStandardswillbeourfocus,thuspreparingthisimportanthubhoteltosupportournew“BRAND”.·Prepa
8、rationiscurrentlyonthewaytodeliverour“Brand&ManagementSystem”
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