吉隆坡泛太平洋酒店2008年度经营计划

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1、PanPacificHotels&ResortsHotel/Resort:PanPacificHotelKualaLumpurBusinessPlan2008-Page172TABLEOFCONTENTS1.EXECUTIVESUMMARY32.GENERALECONOMYANDMARKETTRENDS53.KEYMISSIONSTATEMENT64.OBJECTIVES–CRITICALSUCCESSFACTORS75.KEYOBJECTIVES85.1.KEYOBJECTIVES–MANAGEMENTSYSTEM95.2.K

2、EYOBJECTIVES–BRANDING,MARKETING&SALES135.3.KEYOBJECTIVES–PEOPLEINNOVATION285.4.KEYOBJECTIVES–EDUCATION385.5.KEYOBJECTIVES–REVENUEMANAGEMENT425.6.KEYOBJECTIVES–OPERATIONSROOMS445.7.KEYOBJECTIVES–OPERATIONSFOODANDBEVERAGE545.8.KEYOBJECTIVES–OPERATIONSMINOROPERATINGDEPA

3、RTMENTS795.9.KEYOBJECTIVES–FINANCIALMANAGEMENT895.10.KEYOBJECTIVES–INFORMATIONTECHNOLOGY925.11.KEYOBJECTIVES–TECHNICALSERVICES946.2001TARGETSTATISTICSTOTALHOTEL/RESORT1006.1.COMMENTSON2001TARGETSTATISTICS1017.ASSOCIATECOUNT1037.1.COMMENTSONASSOCIATECOUNTANDSALARYRATI

4、OS1048.2001TARGETSTATISTICSFOOD&BEVERAGE1058.1.COMMENTSONTARGETSTATISTICSFOOD&BEVERAGE1059.REVENUE&PROFITSENSITIVITY10510.HOTEL/RESORTDETAILS10511.COMPETITORANALYSIS-HARDWARE10506/22/21:12:42下午PanPacificHotels&ResortsHotel/Resort:PanPacificHotelKualaLumpurBusinessPla

5、n2008-Page17212.COMPETITORANALYSIS-SOFTWARE10513.FAIRMARKETSHARE10513.1.COMMENTSONFAIRMARKETSHARE10514.GEOGRAPHICORIGINOFBUSINESS10514.1.COMMENTSONGEOGRAPHICORIGINOFBUSINESS10515.CHANNELOFBUSINESS10516.BUSINESSMIXSUMMARY10516.1.COMMENTSONBUSINESSMIX.10516.2.BUSINESSM

6、IX–CORPORATE10516.3.BUSINESSMIX–GOVERNMENT10516.4.BUSINESSMIX–PACKAGES10516.5.BUSINESSMIX–GROUPS10517.WEEKDAY–WEEKENDBUSINESS10518.CAPITALEXPENDITUREBLUEPRINT10518.1.COMMENTSONCAPITALEXPENDITUREBLUEPRINT10506/22/21:12:42下午PanPacificHotels&ResortsHotel/Resort:PanPacif

7、icHotelKualaLumpurBusinessPlan2008-Page172EXECUTIVESUMMARYExecutiveSummaryCOMMENTS06/22/21:12:42下午PanPacificHotels&ResortsHotel/Resort:PanPacificHotelKualaLumpurBusinessPlan2008-Page172·2009forPPKLwillbewithnewchallenges&opportunities.TheAbsoluteCareStandardswillbeou

8、rfocus,thuspreparingthisimportanthubhoteltosupportournew“BRAND”.·Preparationiscurrentlyonthewaytodeliverour“Brand&ManagementSystem”