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ID:40898746
大小:1.46 MB
页数:34页
时间:2019-08-10
《how to enhance your internet presence with social media》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、HowtoEnhanceYourInternetPresenceTABLEOFCONTENTS3Introduction5WheretoBePresent23HowtoEnhanceYourPresence30NextSteps1Introduction1IntroductionInordertobeeffectivewithinternetmarketing,youneedmorethanjustawebsite.Socialmediahasevolvedfromapowerfulcommunicationmediumtoakeym
2、arketingchannel.Itoffersaplatformforcustomerstofindyouwhenthey’reseekingreviews,comparingpricing,orresearchingoffers.Increasingly,peopleenduponwebsitesafterencounteringabrandonFacebookorclickingonalinkinaTwitterfeed.Themoreplatformsonwhichyouarepresent,themoreyouwilltur
3、nupinsearchresults,especiallynowthatsocialisapartofsearchenginealgorithms.Today,usingsocialmediatodirecttraffictoyourwebsiteandgeneratenewleads*isanindispensablepartofyourmarketingmix.That’swhywedesignedthisebook—tohelpyouidentifythekeysocialmediachannelswhereyoushouldb
4、epresentandhowtooptimizethemforleadgeneration.Enjoytheread!4WheretoBe2Present2WheretoBePresentHaveyourfriendsstartedpostingproductquestionsonFacebook?WhataboutlookingforrecommendationsonTwitter?HaveyouwatchedproductvideosonYouTube?Ifyouranswertoanyofthesequestionsis“yes
5、,”thenyouknowthatcustomersareusingsocialmediatodoresearch.Butachallengeformanymarketersisdecidingwheretospendtheirtimewithintherealmoftheinternet.Therearecountlesssocialnetworkingsitesoutthere,anditseemsimpossibletomaintainapresenceonallofthemwhileachievingthesamesucces
6、s.Tohelpyoufocusonthemostimportantones,herearefourpopularnetworksthatarewidelyrecognizedandused:1.Facebook2.Twitter3.LinkedIn4.YouTube6Your11WebsiteLinkedInTwitterFourSquareYouTubeFacebook7FacebookWheretoBePresent:2FacebookThankstoitsinteractivecapabilities,aFacebookbus
7、inessPageisagreatsupplementtoanywebsite.Onit,youcanincludeeverythingfromcompanylocationandcontactinformationtoupdatesandmultimedia.Formerlygeneratinga“fan”count,Pagesnowtrack“Likes.”InteractWithYourAudienceInsteadofappointingonepersontoaddressthisneedanddoallthework,you
8、cancrowdsourceconversationbyengagingafewteammembers.Approveindividualswithinyourcompanyaspageadministratorssot
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