example of case analysis writing[1]

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1、ExampleofCaseAnalysisWritingBelowisanexampleofwhatIconsiderexcellentwork.Asyoureadthroughthisexample,notehowclearlytheauthorappliesconceptsfromthecourse(thiswasaclassonorganizationalchange)andappliesthemtothecase.Thisapplicationisclearandexplicit.Forexample,thefirstsectiono

2、fthispaperdealswiththeproblemsDisneyfaces.ThisauthorsuggeststhatDisney's"strategiccontext"isanimportantissue."StrategicContext"isakeyconceptfromtheliteraturethisclassreadonmanagingorganizationalchange.Notehowtheauthorintroducestheconcept,clearlydefinesit,andthenusesthatconc

3、epttoanalyzeDisney.Inthisdiscussion,evidenceregardingDisney'sstrategiccontextisclearlypresentedanddiscussed/evaluatedusingtheconcept.TheSeptember6,1999Fortunearticleentitled,“Eisner’smousetrap,”describesthewellknownDisneyCompanyasalargeorganization($24billioninrevenuein1999

4、)that“hassimplystoppedgrowing.”Thestatusofthecompanywasexaminedindetailbythearticleandanumberofproblemswererevealed.Thispaperisbasedontheinformationprovidedbythearticleandisdividedintotwosections.ThefirstsectiondiscussesfourreasonsforthedifficultiescurrentlyconfrontingtheDi

5、sneyCompany.ThesecondsectionofferssuggestionsthatwouldallowDisneytoaddressesthedifficultiesitnowfacesasitsuccessfullychanges.ReasonsWhyDisneyisFacingDifficultiesThemyriadofproblemsfacingDisneycanbetracedtofourcauses.Thedifficultiesbeganwithadramaticshiftinthestrategiccontex

6、tunderwhichthecompanyoperates.Thisshifthighlightedshortcomingsinthecompany’sstructureandculture.AndCEOMichaelEisner’shands-on,meddlesomeapproachhasthwartedeffortstoturnaroundthecompany.Disney’sstrategiccontext.TushmanandO’Reillydefinestrategiccontextasthreekeyfactorsthathel

7、pmanagersunderstandtheopportunitiesandconstraintsthatfiebeforetheirorganizations.Thefactorsare:(1)theenvironmentinwhichtheorganizationoperates,(2)theresourcesavailabletotheorganization,and(3)thehistoryoftheorganization.ThestrategiccontextisthevitalfirststepinTushmanandO’Rei

8、lly’scongruencemodel.Oncethestrategiccontextisunderstood,strategicchoicescanbemade