guide_to_case_analysis

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1、AGuidetoCaseAnalysisIkeepsixhonestservingmen(TheytaughtmeallIknew);TheirnamesareWhatandWhyandWhen;AndHowandWhereandWho.—RudyardKipling2AGuidetoCaseAnalysisInmostcoursesinstrategicmanagement,studentsusecasesaboutactualcompaniestopracticestrategicanalysisandtogainsomeexperienceinthetasksofcrafti

2、ngandimplementingstrategy.Acasesetsforth,inafactualmanner,theeventsandorganizationalcircumstancessurroundingaparticularmanagerialsituation.Itputsreadersatthesceneoftheactionandfamiliarizesthemwithalltherelevantcircumstances.Acaseonstrategicmanagementcanconcernawholeindustry,asingleorganization

3、,orsomepartofanorganization;theorganizationinvolvedcanbeeitherprofitseekingornot-for-profit.Theessenceofthestudent’sroleincaseanalysisistodiagnoseandsizeupthesituationdescribedinthecaseandthentorecommendappropriateactionsteps.WhyUseCasestoPracticeStrategicManagement?AstudentofbusinesswithtactAbs

4、orbedmanyanswershelacked.Butacquiringajob,Hesaidwithasob,Howdoesonefitanswertofact?TheforegoinglimerickwasusedsomeyearsagobyProfessorCharlesGraggtocharacterizetheplightofbusinessstudentswhohadnoexposuretocases.1Thefactsarethatthemereactoflisteningtolecturesandsoundadviceaboutmanagingdoeslittlef

5、oranyone’smanagementskillsandthattheaccumulatedmanagerialwisdomcannoteffectivelybepassedonbylecturesandassignedreadingsalone.Ifanythinghadbeenlearnedaboutthepracticeofmanagement,itisthatastorehouseofready-madetextbookanswersdoesnotexist.Eachmanagerialsituationhasuniqueaspects,requiringitsowndi

6、agnosis,judgment,andtailor-madeactions.Casesprovidewould-bemanagerswithavaluablewaytopracticewrestlingwiththeactualproblemsofactualmanagersinactualcompanies.Thecaseapproachtostrategicanalysisis,firstandforemost,anexerciseinlearningbydoing.Becausecasesprovideyouwithdetailedinformationaboutcondit

7、ionsandproblemsofdifferentindustriesandcompanies,yourtaskofanalyzingcompanyaftercompanyandsituationaftersituationhasthetwinbenefitofboostingyouranalyticalskillsandexposingyoutothewayscompaniesandmanagersactuallydothings.Mostcollegestuden