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1、EBSSupplement5_TheManagementofCulturalDiversity2008-10-8Themanagementofculturediversity:lessonsfromBraziliancompaniesMariaTerezaLemeFleury,UniversityofSãoPaulo,SãoPaulo,BrazilAbstractDespitetheextremelydiversifiedculturalcontextinwhichBrazilianenterprisesoperate,
2、theissueofculturaldiversityisnewintheiragenda.Theemergenceofthisthemeismuchmorerelatedtotheneedofcreatingcompetitiveadvantagesbydevelopingdiversifiedcompetences,usuallyfollowingpolicieswhichareestablishedbytheheadquartersoflocalsubsidiaries,thanattendingtolegalpr
3、ocedures,ashappensintheUSAandCanada.Departingfromaconceptualelaborationaboutculturaldiversityanditsmanagement,thispaperpresentstheresultsachievedinaresearchamongleadingBrazilianfirms.Thepointsthatemergeasconclusionscanbegeneralizedforothercountries.Keyword(s):com
4、parativestudies;culturediversity;humanresourcemanagement.I.IntroductionIntheyear2000,Brazilianswon’tjustbecelebratingtheentranceintoanewmillennium,butalsothe500yearsoftheirexistenceintheWesternworld.Discoveredin1500,BrazilwasacolonyofPortugalupto1822,occasionofit
5、sindependence.DifferentlyfromthecoloniesofNorthAmerica:theUSAandCanada,theprojectofcolonizationofBrazil,aswellasmostofLatinAmericancountrieswasfoundedonthebinomial:explorationofthetropicalwealth(sugarcane,wood,mineralsandcoffee)andslavery-inthebeginningthenatives
6、that第13页共13页EBSSupplement5_TheManagementofCulturalDiversity2008-10-8inhabitedandlatertheblackpeoplebroughtfromAfrica.Duringthenineteenthcentury,Brazilwentthroughsignificanttransformations:²Inpoliticalterms.IndependencefromPortugal,instaurationofmonarchyandfinally
7、,in1889,theproclamationoftheRepublic;²Ineconomicterms.Beginningoftheindustrializationprocessandformationofthegreaturbancentersinthesouthofthecountry;²Inculturalterms.TheEuropean(Italian,German,Spanish,French)andAsian(mainlyJapanese)migrants,cominginitiallyforthep
8、lantationsofcoffeeandlaterfortheindustriesinurbancenters,theseimmigrantshadasuperioreducationallevelcomparedtothelocalpopulationand,inthecaseoftheEuropeans,esp
