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1、AGENERALSEMANTICSCOURSEINTHESCHOOLOEJOURNALISMEARLENGLISH,PH.D.TEACHAone-semestercoursecalledGeneralSemanticsinJournalismtoIjuniors,seniors,andgraduatestudentsintheUniversityofMissouri'sSchoolofJournalism.Ihavevariedthesubjectmatterandtheemphasisplaceduponthedifferentas
2、pectsofitduringeachofthefoursemestersthecoursehasbeentaught.Thispaperisintendedtobeabriefrecountingofsomeofmyexperi-encesandanevaluationofthecourseinajournalismteachingprogram.Thepremises,theories,and'facts'whichserveasbasesforsuccessfuljour-nalismpracticestodayaresetfo
3、rthintheliteratureandtextbooksinthefield.Eachofthemedia—newspapers,radio,magazine,etc.,—hasitsownpeculiarproblemsandworkingtechniques.However,itissafetosaythatnearlyevery-thingdoneinthenameofjournalismeducationisforthepurposeofimprovingourabilitytocommunicateinformation
4、toaparticulargroupofindividualsatonetime.Ofcoursethemereactofcommunicatingeffectivelyisnotallthatisinvolvedintheforegoinggeneralization.Animportantpartofcommunicatingistherecognitionandassumptionofacertainsocial-moralresponsibilityonthepartofthecommunicator.Apparently,w
5、ehavearatherlongwaytogobeforeourknowledgeofmasscommunicationtechniqueswillbedevelopedsufficientlytoyieldthedegreeof537538ETC»DECEMBER2004predictabilitygenerallyassociatedwithafieldofscience.Sofarourdelvingintopublicopinionpolling,readershipmeasurements,readabilitytests,
6、psycho-galvanicskinresponses,circulationindices,salesbarometers,coincidentalrat-ings,etc.,haveshownus,ifnothingmore,howvastandintricatearetherela-tionshipswhichmustbeaccountedforbeforewecanhaveascienceofcommu-nications.Theformulationsofgeneralsemantics,itseemstome,canse
7、rveasthebasicstructureforunderstandingandsynthesizingthevastamountofcommu-nicationsdatawhichwealreadyhaveandwhichwillbecomeincreasinglycom-plexasmoreandmoreinformationisderived.Oneofthemostinterestingdevelopmentsintheopeninglectureinthiscoursehasbeenthenaturalinsistence
8、ofstudentstoask,"Whatisthiscourseallaboutanyway?Isitlogic,philosophy,psychology,word-study,orwhat?Tellusjustwh
