PDF TOWARDS A CONCEPTUAL FRAMEWORK FOR面向概念框架的PDF

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1、THEECONOMICSOFINTELLECTUALPROPERTY109THEECONOMICSOFGEOGRAPHICALINDICATIONS:TOWARDSACONCEPTUALFRAMEWORKFORGEOGRAPHICALINDICATIONRESEARCHINDEVELOPINGCOUNTRIESCERKIABRAMLEY*,ESTELLEBIÉNABE**ANDJOHANNKIRSTEN*1.INTRODUCTIONOverthepasttwodecades,agrifoodsystemshaveexperienc

2、edasignificantmovetowardsmar-ketdifferentiationandproductproliferationinmanypartsoftheworld.Thisproductprolifera-tionanddifferentiationisassociatedwithwhatAllaire(2003)describedas“theimmaterializa-tionoffoodandtheinstitutionalizationofquality”,whichistranslatingintoan

3、increasingcom-plexityofqualityandnewqualityconventions.Theseinstitutionsgobeyondtheneo-classicalmodelofmarketpricingandqualitysignalingthroughpricemechanisms,toinstanceswhereinstitutionsthatdefineandenforcequalitystandardsandnormsbecomekeytotheperform-anceofmarketmech

4、anisms.AsstatedbySauvéeandValceschini(2003):“Inthecurrentcom-petitiveuniverse,thedefinitionofqualityandtheinformationonqualitiesarefromnowonattheheartofthecompetitivestrategiesofeconomicactors”.Thegrowingdemandforandattentiontothe“qualities”ofagrifoodproductsisaresult

5、ofarangeoffactorssuchastheincreasedawarenessoffoodsafety,thesocioculturalstatusofcon-sumingcertainfoodsandrenewedinterestinandnostalgiaforculinaryheritage(IlberryandKneafsey(2000)).Origin-labeledproductsareanimportantexampleofthis,astrendsinthefoodsectoroverthepastdec

6、adeindicatethatconsumersareincreasinglyplacingvalueonprod-uctstheycanassociatewithacertainplaceand/orspecialmeansofproduction(IlberyandKneafsey(1998)).Giventheglobalcompetitiveenvironmentcharacterizedbydecliningagriculturalcommodityprices,thistrendtowardstraditionalan

7、d/orqualityproductswithastrongculturallinkprovidesproducersofvalueaddedproductswithastronglinktoaparticulargeographicalorigin,withtheopportunitytomoveawayfromcommoditymarketsintomorelucrativenichemarketsthroughdifferentiation.Assuch,territorialoriginbecomesastrategict

8、oolfordifferentiationinagrifoodmarkets.However,thesuccessofsuchamarketingstrategydependslargelyonwhethertherearemeasuresinpl