Sustainablity Marketing-- Convenience

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1、Chapter10Convenience발표자:박영순OVERVIEWConsumptionandConvenienceConvenienceinPurchaseDeliveringSustainablityandConvenienceinPurchaseConvenienceinUseConvenienceinPost-UseOnlineConveniecneGoalStatementViewtheprocessofdeliveringcustomersolutionstoconsumersfromtheun

2、conventionalperspectiveofconvenience.Appreciatethedifferentaspectsofmarketingthatinfluenceconsumerconvenience.Discussstrategiesthatcouldbedevelopedtodelivermoresustainablesolutionsthatarealsoconvenientforconsumers,andthechallengesthismayinvolve.Consumptionan

3、dConvenienceWhatisconveniece?Theconceptofconvenienceisdefinedinseveraldifferentways,allofwhicharesignificanttomarketers.Somethingisconvenientifitisappropriateintimeandplace;ifitremovesdiscomfortortroubleandpromotesease;andifitiswellsuitedtoone’swants.Conveni

4、enceishighlyvaluedbyconsumers,andforthosewhoarerelativelycashrichandtimepoor.ThreetypesofconsumergoodsConveniecnceinPurchaseAccessiblilityinDistributionItisbymakinggoodsandservicesphysicallyaccessiblethatacompany’sdistributionchannelscontributemosttoconvenie

5、nce.Forconsumers,theconvenienceofhavingproductstogetherinonelocationallowsforawiderangeofgoodstobebought,andservicestobeaccessed,withinasingleshoppingtrip.Single-tripshoppingiscertaintly:timeefficientresourceefficientSouthChinaMallConvenienceinPurchaseThefue

6、lrequiredtotransportproductstocustomerswilldependon:Thedistancebetweenproducersandconsumers,Thetransportinfrastructurethatconnectsthetwo,andThepatternofdepotsinvolvedinsupplyinggoodstointermediariesordirecttocustomers.DistributionChainImpactsThekeyenvironmen

7、talissueslinkedtodistributionarepackagingandwastecreation,thedisposalofwaste,noiseandemissionlevelsandtheconsumptionoffossilfuels.ConveniecnceinPurchaseAvailabilityindistributionForconsumers,convenienceisdependentongoodsandservicesbeingaccessibleandavailable

8、whereandwhentheywantthem.Availabilityiscrucialtomarketingsuccess,andoneargumentisthatitistheavailabilityofleadingbrandsthatplaysalargepartinmaintainingtheirsuccess.24/7Rule:goodsandservicesareav