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1、KeithRupertMurdochTheIntroductionofMurdochMurdochisagreatmanoftheUnitedStates.Heisfamousasthemediatycoon.TheNewsCorporationthathecreatedistheworld’slargestandhighestlevelofinternationalintegratedmediacompanies,thenetassetsofNewsCorporationhasreached40billiondollars,whileMu
2、rdoch'spersonalpropertyhasreached11billiondollars.ItisMurdoch’smediaEmpire.NewspaperindustryisstilltheNewsCorporation'spillarindustries.Astheworld'slargestpublisherofEnglishnewspaper,NewsCorporationhasdistribution175kindsofdifferentnewspapers,includingtheUK'sTimes,Sun,Aust
3、ralia'sAustralian,theUnitedStates,NewYorkPostandsoon.However,theWesternmainstreammediathinksMurdochtobeasmuchpraisedasblamed.Therearetworeasons:first,Murdochpursuitcommercialinterestsendless.Anotherreasonisthatheweakentheideological.Heisactiveinstrengtheningtherelationwith
4、ChinaandexpandingtheirbusinessinChina.TheimpactoffinancialcrisisonMurdochThenumberofsubscribersandadvertisersofthenewspapershadfelldownwiththeimpactofnewmedia.Becauseofthefinancialcrisis,inthelast7monthsthisyear,theUnitedStateshad105newspapersfactoriesshutdown.Thenewspaper
5、industryoftheU.S.wasfacingaseriousandunprecedentedcrisisofsurvival,TheNewsCorporation’sfirst-quarterofthisfiscalyearofthefinancialreportshowed:althoughtheincomeofitsnewspapersectorreducedgreatlyto25milliondollars,whiletheincomeofitsfilmsector,cabletelevisionsector,bookpubl
6、ishingsectorandothersectorsreducedgreatly.Itnotonlyoffsetthelossofthenewspapersector,butalsomadetheNewsCorporation'snetprofitachieve11%growth..Thenetprofithadachieved571milliondollars.But,theprofitsofthetwobiggestfinancialgiants,"TheWallStreetJournal"and“FinancialTimes”was
7、rising,notcuttingdown.Thecirculationandtheadvertisingrevenuehadariseddifferentdegreesofgrowth.Especiallythe"TheWallStreetJournal"acquiredbyMurdoch’sNewsCorporation."TheWallStreetJournal"wonthegrowthofadvertisingandsalesvolume.Sincethefinancialcrisis,itssalesvolumeincreased
8、20%inthenewsstands,andtheviewsofthenewspaperwebsiteincreasedby20millionpassengers,theprof
