《快餐消费者偏好调查报告》

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1、Doesyourquestionnairemeetthefollowingrequirements?1.Ourquestionnaire’scontentmatchesourresearchobjectives.YesNo2.Ourquestionsarepresentedinaneutralmanner.YesNo3.Ourquestionsareeasytounderstand.YesNo4.Questionswithmultipleoptionsshouldhave3-4options,YesNothelas

2、toptionbeing:Others(Pleasespecify):____________5.Wehaveavarietyofsurveyquestions.-Open-endedquestionsYesNo-Closed-endedquestionsYesNo-Multiplechoice/optionquestionsYesNo-Categorical(Ex.Gender:male___female___)YesNo-RankingquestionsYesNo-Range/numericalquestion

3、sYesNoIfNO,makethenecessarychanges.Editing/ProofreadingaQuestionnaireDoyouhaveanyquestionswritteninthismanner?1.“Leading“questionsYesNoEx.Wouldyouagreethatsmokingisbad?2.Double-barrelledquestionsYesNoEx.Doyoulikesmokinglocalandimportedcigars?3.DoublenegativesY

4、esNoEx.Smokinginpublicplacesshouldnotbeabolished51.BiasedandembarrassingquestionsYesNoEx.Doyousmokebecauseyouareaddictedtosmoking?IfYES,pleasere-writethequestionstomakethemmoreneutralandobjectiveASURVEYOFTHEPREFERENCESOFFAST-FOODCONSUMERSINNOTTINGHAMAMINI-RESE

5、ARCHCONDUCTEDBYXXXINPARTIALFULFILLMENTOFTHEREQUIREMENTSOFTHECOURSESUBMITTEDTOPROF.XXX5ASurveyofthePreferencesofFast-foodConsumersinNottinghamBackgroundandObjectives:Arecentdropincustomersattraditionalfast-foodoutletshasbeennoted,thus,asurveyhasbeenconductedand

6、areporthasbeenwrittenbyTheOrganicBurgerCompanyto:1)DiscoverthetrendsinfoodpreferencesofthepeopleinNottingham2)Identifywhatfactorsfast-foodconsumersconsiderregardingrestaurantamenities3)Determinethelevelofsatisfactionthatfast-foodconsumershaveMethodologyTherese

7、archersofOrganicBurgerCompanyinterviewedonehundredandtwenty(120)respondents,betweentheagessixteen(16)andthirty-five(35)yearsold.Morethanhalfbelongedtotheyoungestagerange(16–19yearsold).Aone-pagequestionnairewasusedduringtheinterviewsandthesurveywasconductedinN

8、ottinghamlastSeptember12th,2010.AnalysisandInterpretationAftergatheringandanalyzingtheinformationcollected,resultshaveshownadiversesetofresponsesfromthequestionnaire’skeyquestions.