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ID:40623349
大小:113.69 KB
页数:7页
时间:2019-08-05
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1、AnewstudybyElaineChanandJaideepSenguptaattheHongKongUniversityofScienceandTechnologyrevealedthatflatterydoeswork-eveniftheflatteree(isthataword?)knowsthatthecomplimentisinsincere:What,however,ofsituationsinwhichtheflatteryisclearly"bogus"-inthattherecipientknowsfullyw
2、ellthattheflattererisofferinganinsincerecompliment,presumablydrivenbyanulteriormotive?Instancesofinsincereflatteryaboundinmarketingcontext-suchasthesalespersonwhooffersprospectivecustomersprofusecomplimentsonhowanexpensiveoutfitmakesthemlook,ormassmailingsinwhichhundr
3、edsofconsumersareinformedthattheyarereceivingthemailbecausethey(andtheyalone)possessuniqueattributes-suchasanimpeccabledresssense-whichallowsthemtoappreciatethevirtuesoftheservicesorstorebeingadvertised.Incasessuchasthese,wheretheprospectiveconsumerisawareofaclearulte
4、riormotiveunderlyingthecompliment,bothresearch(e.g.CampbellandKirmani2000;Vonk1998)andintuitionsuggestthatrecipientswilldiscounttheflatteringcommentsandcorrecttheirotherwisefavorablereactions.Whileinagreementwiththispremise,thecurrentinvestigationsuggeststhatdespitesu
5、chcorrection,apositiveimpactofflatterymaystillbeobserved.Specifically,wedrawonrecentperspectivesindualattitutestheorytopredictthatevenaftertherecipientconsciouslydiscountaninsincerecompliment,theoriginalpositivereaction(theimplicitattitude)co-existswith,ratherthanbein
6、greplacedby,thediscountedevaluation(theexplicitattitude). 问题完成状态: 问题11分 保存 Inhierarchicalsocieties,flatterywasconsidereddangerousbecauseitwouldupsetthesocialorder.对错 问题21分 保存 Theblossomingoftheindividualmademorewelcomeforitbecameasocialfashiontopraisetheothe
7、rs.对错 问题31分 保存 Flatteriescanunderminetheauthenticityofpraisessowenolongerneedtheminthemodernsociety.对错 问题41分 保存 PragmatismunderliesBenFranklinandDaleCarnegie’sstrategiesofflatteringtheothers.对错 问题51分 保存 Weneedflatterybecausesuchcomplimentscanmakepeopleb
8、ehavewell.对错 问题61分 保存 Currently,praisesareoftengivenwhenitisnotdue.对错 问题71分 保存 Nobodyhaseverenjoyedtheideaofflatte
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