cic 2010 Syndicated Report Teaser- SNS (Social Network Service)

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1、IWOMTOPICOVERVIEW热议主题深度分析Vol.20102010年更新版SNS(SSNS(SociiaallNtNetworkkSServii)Rce)ReporttAnIWOMTopicOverviewReportfocusedonSNSinChina:YourguidetoSNSconsumeriihinsighttddanddiiigitatalliinttellliligencefIfromInttternetWWorddoffMMtouthh(IWOM)(IWOM)©2010CICTableofContentsIW

2、OMTopicOverviewIntroductionPartOne:ChinaIWOMIntroductionPartTwo:CurrentStatusOverviewoftheSNSIndustry¾China’sfast-growinganduniqueSNSenvironment¾KeyplayersinChina’sSNSworld¾SNStrendsnapshotPartThree:WhatistheConnectionPointbetweenBrandsandSNSs¾Zhuantiereanimatesviralmar

3、ketingreanimatesviralmarketing¾Webgamingenhancesbrandengagement¾OfficialbrandpropertyfordedicatednetizensPartFour:FutureTrendsintheSNSTerritory¾Mobilephone-basedSNS¾TheSNSconceptgoesuniversal6AREASOFIWOMINSIGHTIWOMTopicOverview营销管理需要研究，分析，借鉴网络口碑和网络社区文化ReshapingtheRelati

4、onshipbetweenBrandsandConsumers激发营销参与网络社区Marketingteam/创意互动DigitalPR/advertisingDigital/MediaINSPIRATION:ENGAGEMENT:agencyInternetcommunityagencyMarketing/adengagementideationKP消费者研究营销活动执行与产品反馈与反馈KnowParticipateEXECUTION:INSIGHT:ConsumerMarketingConsumerinsight/insightf

5、orproductKPcampaigndevelopmentplanning&MarketingexecutionMarketingdept/Marketingdept./research/R&DDigitalmarketingListenagencyLLINTELLIGENCE:EVALUATION:Marketaudit&Brandbusinessintelligencereputation/equityBusinessintelligence/evaluationSttStrategyplanningPR/Brandteam行业

6、与竞争品牌网络情报分析声誉评估Where?IWOMTopicOverviewCompleteoverviewofthemoCompleteoverviewofthemoostimportantSNSplatformsostimportantSNSplatforms¾Whataretheplatforms?Whataretheplatforms?¾Howsizeablearethey?¾Howdotheycompete?¾Whatsetsthemapartfromeachother?KeyplayersinChina’sSNSWorld

7、IWOMTopicOverviewTop10SNSBuzzVolumeRankingOverviewJuly–December,2009Unit:postUnit:postKaixin001Kaixin00172,442RenrenRenren62,568MySpaceMyspace27,630ChinarenChinaren26,45451.com51.com23,134IpartIpart20,902BaiduZoneBaiduZone19,557CyworldCyworld1678816,7885460.net5460.net7

8、,403360quan360quan34673,467Base:TotalSNSbuzzvolume:326,537posts,Jul–Dec.2009Who?IWOMTopicOverviewClear-cutclas