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ID:40573032
大小:133.00 KB
页数:8页
时间:2019-08-04
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1、Thepurposeofthisstudyofsmallfirmsistocomparetheprocessofinternationalizationintraditionalmanufacturingcompanieswithcorrespondingprocessesincompaniesorientedtowardinnovation.CasestudieswereconductedinsixsmallNordiccompanies:threeconventionalandthreeinnovative.Theunderlyingcon
2、ceptoftheconventionalcompaniesisstrictlyproductionoriented.Investmentinengineeringworkshopsandaneffectiveorganizationforproductionconstitutetheirmostimportantstrategy.Intheinnovativecompaniestheproductionequipmentisrelativelyeasytomove,andovertheyearsthesecompanieshavechange
3、dthelocationofproductionplantsanumberoftimes.Thebasicmeaningoftechnologyalsodiffersinthetwocategoriesofindustries.Theconventionalcompaniesarebasedonanestablishedtechnologythatcanbepurchasedthroughwell-knownmarketchannels.Intheinnovativecompaniestheprocessofdevelopingnewprodu
4、ctsorservingasintermediarybetweenresearchorganizationsandendusersdemandsclosecontactwithpeopleandorganizationsclosetothetechnologicalcoreoftheindustry.Theconventionalcompaniesareincorporatedintoamultidimensionalindustrialsystemofsuppliers,competitors,andothercompanies,andthe
5、individualcompanieswithintheseindustriesareconstrainedbytherulesdictatedbythesenetworks.Theinnovativecompaniesallhaveaconcentratedproductscope,whichimpliesthatitisrelativelyeasytoachieveefficiencyinvariousfunctionssuchasR&D,production,andmarketingactivities.Thiscleardistinct
6、ionbetweenfunctionshasbeenadvantageoustotheprocessofinternationalization.Theconventionalcompanieshavecharacteristicstypicaloffamily-controlledcompanies,i.e.,themanagementteamconsistsofahandfulofpeopleoftencloselyassociatedwiththeownerfamily.Theobservationontheindustrylevelth
7、atthegameisgovernedbysomeveryrigidrulesisalsoevidentonthemanagementlevel,wherethesignificantpeoplearealwayskeptwithinnarrowlimits.Theindividualsintheinnovativecompanieshaveaveryhighlevelofeducation;theyworkinteamstogetherwithpartnersfromothercompaniesand/ororganizationsandth
8、eyadheretohighprofessionaldemands.Theresultsfromthesesixcasestudiesindicate
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