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1、MsCarrenRoyGroup6:Isabel,Serena,Bobby,Lareina,KathyMay24th,2012SWOT-Analysis[Wall’sproductextension]Strengths1.Advantagesofposition:i.Esteemed,established,mature,world-wideoperationwithsalesin ChinaMainland, HongKong, India, Indonesia, Jordan, Lebanon, Malaysia,etc.ii.Wall’sisthemar
2、ketleaderofthePakistaniIcecreammarket.iii.Unileverhasbeensellingicecreamfordecades,thoughtheHeartbrandwaslaunchedworldwidein1999.TheHeartbrandlogoiscommontoeverycountryandhascometobesynonymouswithqualitytreats.2.Capabilities:Wearecapableofreaching15%marketshareinChinaintwoyearssince
3、withaprestigiousoperationandconsiderablemarketsharetheheartbrandhasestablishedanexcellentplatformforfurtherdevelopmentsuchasaproductextension.3.Competitiveadvantages:i.Deeprootsinlocalculturesandmarkets aroundtheworld,whichestablishastrongrelationshipwithconsumersandarethefoundation
4、forthefuturegrowth.ii.Atrulymulti-localmultinational:webringourwealthofknowledgeandinternationalexpertisetotheserviceoflocalconsumers.4.USP's(uniquesellingpoints):i.Health:Insomestudies,particularlyaneight-year-longonethatwasreportedin2006,manyhealthprofessionalsacceptthenotionthata
5、low-fatdietdecreasespeople’sriskofdisease.Low-faticecreamisthereforepopularinthecurrentmarket.ii.Keep-slim&satisfaction:Womenandteenagersarethemaincustomersofourproducts.Asacommonlyknowntrend,womenandteenagersprefersweetandicedfoodwhereaspartlybecauseoftheincreasingnumberofobesityth
6、eynowpreferfoodsthatcannotonlysatisfytheirstomachsbutalsohelpthemkeepslim.1.Resources,Assets,People:i.Fullyequippedwithstateoftheartmachinery,theWall’sfactoryisastandardofhygieneandtechnologyintheregionandhasbecomesynonymouswithquality.ii.Strong,recognizablebrands:Mentionicecreamand
7、mostpeoplethinkoftheHeartbrand.Thebrandwiththebigredheartlogoisbehindmanymuch-lovedicecreamclassics fromindulgenttreatslikeMagnumandCornetto totherefreshingfruittastesofSoleroandfamilyfavouriteslikeViennetta.iii.Strongrelationshipswithyoursuppliers:Wehavelong-termrentalcontractsfori
8、nourbusinesslocatio
