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1、MARKETINGSTRATEGYMarkettrenddescriptionandanalysis.Accordingtothesurveyofcarmarket,thereare4majortrendsoftoday’scars’industries,ItcanalsocanreflectsIraniandemandforthecars.1.electronize,2.intelligentize,3.multimedization4.networking.CompetitoranalysisCompetitoranalysisinmarketin
2、gandstrategicmanagementisanassessmentofthestrengthsandweaknessesofcurrentandpotentialcompetitors.Thisanalysisiprovidesbothanoffensiveanddefensivestrategiccontextthroughwhichtoidentifyopportunitiesandthreats.Mercedes-BenzandBMWareChery’smainCompetitorsinIran.Theyarethemostpopular
3、luxuriouscarintheworld.TheyhaveapartofmarketshareinIran.Positioninganalysisandstrategy.Competiton:globalizationCustomers:IranianwhocanaffordthecarsCompanyimage:toproductpopularcarsTargetmarket:Productcarsaccordingtothechangeofthemarket.MarketingstrategysummaryAmarkingstrategyisa
4、processthatallowanorganizationtoconcentrateitslimitedresourcesonthegreatestopportunitiestoincreasesalesandachieveasustainablecompetitiveadvantage.Thetotalmarketingstrategyinclude:productstrategies,pricingstrategies,promotionstrategies,distributionstrategies,andsoon.Productdescri
5、ptionandstrategyCheryhave3types,passengercar,luxuriouscarandminicar.Theirsfeaturesarelargespace,saftycubist,superiorchassis,intelligentdispose.InIran,theminicarisverypopularincoustomersforitssafety,environmental-friendlyandenergy-saving.LikeBenzandBMW,Cheryalsohavefranchisedstor
6、esinIran,Cheryalsooffers4Sstore.(sale,sparepartserviceandsurvey).pricingstrategies.Accordingtothecar’smarketanalysis,thebehaviorsofcustomersaretrendtoreasonableprice.Thereasonablepriceincludes4parts:costofproduction,circulatingcost,profitandtax..costofproduction:materialscost,ma
7、nagementcost,andlaborcost.circulatingcost:transportationtools’s(shipsandvans)fee.ProfitTax:tariffandturnovertaxPromotionstrategiesPromotionalstrategyisthemixofthebasicstrategyreferstothebusinessthroughpersonalselling,advesrtising,salespromotion,publicity,andpublicrelations,Theys
8、endmessagestoconsumers,soastoarousetheirattenti
