期末复习——电子商务(双语)

《期末复习——电子商务(双语)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、E-business——AbroaderdefinitionofEC,whichincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartnersandconductingelectronictransactionswithinanorganization.Brick-and-Mortarorganizations：old-economyorganizationsthatperformmostoftheirbusinessoff-

2、line,sellingphysicalproductsbymeansofphysicalagents.Virtualorganizations:organizationthatconducttheirbusinessactivitiessolelyonline.Click-and-mortarorganization:thatconductsomee-commerceactivities,butdotheirprimarybusinessinthephysicalworld.Wecandescribebusinessmodelfromtwofacets:Revenuemodelsand

3、Valueproposition一、Revenuemodels：DescriptionofhowthecompanyoranECprojectwillearnrevenue.　SalesTransactionfees:basedonthevolumeoftransaction;leviedpertransactionSubscriptionfees（会员费）AdvertisingfeesAffiliatefees（准入费）Otherrevenuesources：licensingfees（执照费用）二、Valueproposition：Thebenefitsacompanycanderi

4、vefromusingEC.SearchandtransactioncostefficiencyFasterandmoreinformeddecisionmakingWiderproductandserviceselectionEconomiesofscaleandscopeComplementaritiesBundlingtogethertoprovidemorevaluethanseparatelyLock-inSignificantswitchingcostNetworkexternalityNoveltyCreatesvaluethroughinnovativewaysValue

5、tocustomerLowerpriceConveniencePersonalization（人格化）TypicalbusinessmodelsinEC1、Onlinedirectmarketing（网络直销）2、Electronictenderingsystems(reverseauction—逆向拍卖、招标系统)：Modelinwhichabuyerrequestswould-besellerstosubmitbids,andthelowestbidderwins.3、Nameyourownprice（反向定价）:Modelinwhichabuyersetsthepriceheors

6、heiswillingtopayandinvitessellerstosupplythegoodorserviceatthatprice.4、Findthebestprice（→比价网站）5、Affiliatemarketing(联属网络营销、网络联盟营销):Anarrangementwherebyamarketingpartner(abusiness,anorganization,orevenanindividual)refersconsumerstothesellingcompany’swebsite.6、Viralmarketing（病毒营销）:Word-of-mouthmarke

7、tinginwhichcustomerspromoteaproductorservicetofriendsorotherpeople.7、Grouppurchasing(e-co-ops—团购):Quantitypurchasingthatenablesgroupsofpurchaserstoobtainadiscountpriceontheproductspurchased.8、Onlineauction（在线拍卖）9、Produ