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1、Project3ToDevelopaPlanforParticipatinginaTradeFair1.Purpose Tradefairsareanexcellentwayofresearchingandenteringforeignmarketsandshouldformacorepartofanyexportingfirm’sexportmarketingstrategy.Tradefairsprovideanopportunityforcompaniestointroducetheirfirmsandproductstotheforei
2、gnmarketplaceandtocheckoutthecompetition.Inproject3,youshouldprepareaplanforparticipatinginatradefairforacompany.2.Type：ComprehensiveDesign3.RelatedKnowledgeThebenefitoftradefairsisthatitallhappensunderoneroof,therebysavingyoutimeandmoneyinreachingprospectivecustomers.Goodtr
3、adefairswillattractmanybuyersandsellerstogetheratonetimeandatoneplaceandtheythereforerepresentaconcentratedmarketinwhichyoucangatherinformation,learnabouttheforeignmarketplaceandtrendsinthemarketplace,getcustomerfeedbackonyourexportproducts,identifybuyersand/orrepresentative
4、s,learnaboutthecompetitionandtheirproductsandeventakeorders.Tradefairsdiffermarkedlyfromoneanother.Thetablebelowprovidesabroadclassificationoftradefairs.CharacteristicsTypeoftradefairOriginofparticipantsLocal,regional,nationalorinternationaltradefairsRangeofgoodsofferedUnive
5、rsal/general,specialinterestorindustry-specificTypeofgoodsConsumergoodsorindustrialgoodsInvolvedassociationsChambers,governments,internationalorganizations,industryassociations,specializedexhibitionsfirmsDirectionofSalesImport/buyingorexport/sellingPrincipalTaskExchange,info
6、rmationorpromotion4.Forms：ConcentratedDemonstration,SimulatedPractice,GroupDiscussion5.RequirementYouaresupposedtotakeacompany’sexportsastheexhibitsandselectatradefairaccordingtothetypeoftheproducts.Toresearchandanalyzethedetailedinformationaboutthefairthroughinternet,suchas
7、thedate,theplace,application,expenses,etc.Todevelopaparticipationplanbasedontheconditionsoftheproductsandtradefair.(Thebudgetshouldbeattached.)1.ContentsandProcedures6.1Contents6.1.1FormulatingyourtradefairobjectivesOnceyouhavedecidedonthetypeoftradefairthatwillbestmeetyourn
8、eeds,youneedtospelloutyourobjectivesfortakingpartinthefair.6.1.2Selectingas
