Priceless_ The Myth of Fair Value

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1、AlsobyWilliamPoundstoneBigSecrets(1983)TheRecursiveUniverse(1984)BiggerSecrets(1986)LabyrinthsofReason(1988)TheUltimate(1990)Prisoner’sDilemma(1992)BiggestSecrets(1993)CarlSagan:ALifeintheCosmos(1999)HowWouldYouMoveMountFuji?(2003)Fortune’sFormula(2005)GamingtheVote(2008)PricelessP

2、ricelessTheMythofFairValue(andHowtoTakeAdvantageofIt)WilliamPoundstoneHillandWangAdivisionofFarrar,StrausandGirouxNewYorkHillandWangAdivisionofFarrar,StrausandGiroux18West18thStreet,NewYork10011Copyright©2010byWilliamPoundstoneAllrightsreservedDistributedinCanadabyD&MPublishers,Inc

3、.PrintedintheUnitedStatesofAmericaFirstedition,2010Theperceptualillusiononpage37iscopyright©1995byEdwardH.Adelson.LibraryofCongressCataloging-in-PublicationDataPoundstone,William.Priceless:themythoffairvalue(andhowtotakeadvantageofit)/WilliamPoundstone.—1sted.p.cm.Includesbibliogra

4、phicalreferencesandindex.ISBN:978-0-8090-9469-1(hardcover:alk.paper)1.Pricing.I.Title.HF5416.5.P662009338.5’2—dc222009015726DesignedbyJonathanD.Lippincottwww.fsgbooks.com13579108642ToLarryHussarContentsPart11The$2.9MillionCupofCoffee2PriceCluelessness3TheMythoftheBoomerangPart24Bod

5、yandSoul5BlackIsWhite6Helson’sCigarette7ThePriceScalePart38InputtoOutput9LunchwithMaurice10MoneyPump11TheBestOddsinVegas12CultofRationality13KahnemanandTversky14HeuristicsandBiases15TheDevil’sGreatestTrick16ProspectTheory17RulesofFairness18UltimatumGame19TheVanishingAltruist20Pitts

6、burghIsNotaCulture21AttackingHeuristics22DealorNoDeal23PricesonthePlanetAlgonPart424TheFree72-OunceSteak25PriceCheck26ShillingforPrada27MenuPsych28ThePriceofaSuperBowlTicket29Don’tWrapAlltheChristmasPresentsinOneBox30Who’sAfraidofthePhoneBill?31BreakageandSlippage32PayingforAir33Ch

7、eapandCheaper34Mysteriesofthe99-CentStore35MeaninglessZeros36RealityConstraint37SellingWarhol’sBeachHouse38GroundhogDay39AnchoringforDummies40AttentionDeficit41DrinkingandDealMaking42AnOctillionDoesn’tBuyWhatItUsedTo43SellingtheMoneyIllusion44NeutronJane45TheBeautyPremium46Searchfo

8、rSuckers47PricingGender48I