中英文广告用语的区别

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1、Chen11西南大学育才学院本科毕业论文AnAnalysisonAdvertisingLanguageBetweenEnglishandChinese学院外国语学院专业英语年级2007级学号2007108004姓名陈港指导教师徐红成绩二〇一一年五月Chen11OutlineThesis:AdvertisinglanguagebetweenEnglishandChinesehasmanysimilaritiesanddifferenceswithaveryimportantpositionandroleinthesalesofbusiness.I.I

2、ntroductionA.TheroleofadvertisinglanguageinmodernbusinessB.ThefeaturesofasuccessfuladvertisementII.SimilaritiesofadvertisinglanguagebetweenEnglishandChineseA.SimilaritiesindictionB.SimilaritiesinrhetoricdevicesC.SimilaritiesinsyntaxD.SimilaritiesintonalityIII.Differencesofadve

3、rtisinglanguagebetweenEnglishandChineseA.LinguisticdifferencesB.CulturaldifferencesIV.TherealizationoflocalizationA.DefinitionoflocalizationB.ImportanceoflocalizationC.RealizationoflocalizationofadvertisinglanguageV.ConclusionChen11AbstractAdvertisingtakesmanyforms,inmostofwhi

4、ch,however,languageisofcrucialimportance，asanimportantmeanstoenhanceadvertisingexpression,ithasaveryimportantpositionandrole.Tosellcommoditiesorincreasesalesistheultimategoalofadvertising.Peopleliveinaworldofadvertisingandadvertisementhasbecomeanimportantandinseparablepartofpe

5、ople’sdailylife.Peoplehaveagoodimpressionfromawonderfuladvertisement,andthatalsocontributesalottoincreaseinsalesofbusiness.ThispaperaimsatdealingwithadvertisinglanguagebetweenEnglishandChinese.Thispapertendstodiscussthisinthreeparts.Thefirstpartintroducessimilaritiesofadvertis

6、inglanguagebetweenEnglishandChineseintermsofdiction,rhetoric,syntax,andtonality.ThesecondpartmainlymakesananalysisofculturaldifferencesbetweenadvertisinglanguageinEnglishandinChinese.ThethirdpartdealswiththeissueoflocalizationintranslationofadvertisinglanguagebetweenEnglishand

7、Chinese.Chen11AnAnalysisonAdvertisingLanguageBetweenEnglishandChineseAdvertisement,astheoutcomeofdevelopmentinproductivity,playsavitalroleinmodernproductionandconsumption.Ithasbecomeabasicconditionofcommodityeconomy.Itisanefficientwayandpowerfultooltopublicizebusinessinformati

8、on.Themainpurposeofanadvertisementistocatchpeople’sattentionb