专业广告用语

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1、专业广告用语广告专业术语，中英文(2007-03-0412:33:44)分类:设计与欣赏特写featurearticles以货代款inkind机构广告institutionaladvertising前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation新闻简扌艮news/pressrelease意见扌由样opinionsampling招贴posters传媒炒作pressagentry传媒工具press/mediakit公共事务pub

2、licaffairs公共关系户publicrelations公共关系广告publicrelationsadvertising宣传publicity公众publics招聘广告recruitmentadvertising声望经营reputationmanagement撰写讲演稿speechwriting赛场营#肖venuemarketing新闻通报录像videonewsrelease执行证明书affidavitofperformance受众构成audieneecomposition受众占有率audiencesh

3、are时间表avails~刻平均听众数averagequarter-houraudienee一刻平均收听率averagequarter-hourrating一刻平均占有率averagequarter-hourshare交换辛迪加bartersyndication无线电视broadcastTV有线电视cableTV单位成本CPP千人成本CPM累积听众数cumulativepersons累积收听率cumulativerating吋段组合day-partmix予贝定市场区域designatedmarketarea

4、s班车时间drivetime首播辛迪加first-runsyndication形象移植imagerytransfer信息式广告infonneTcial互相连接interconnect丿'播电视网networks网外辛迪加off-networksyndication协办participationbasis占位价格preemptionrate黄金吋段primetime节目式广告PLA节冃收率视programrating节止编排形式programmingformats视听率调查服务公司ratingservices

5、电台指定时间run-of-station受众总数totalaudience总体受众计划totalaudienceplan广告网络adnetworks广告查询adrequest横幅广告banner商业冋邮件businessreplymail分类广告Web站classifiedadWebsite编辑名录comp订edlists立体仓憶直由creativedimensionaldirectmailing数字互动媒介digitalinteractivemedia直由旷告direct-mailadvertising内

6、部刊物houseorgans互动电视interactiveTV互联网Internet互联网服务供应商Internetserviceprovider销售信函salesletters广告礼品advertisingspecialty展台booths路牌bulletinstructure车内尾部招贴car-endposters电影贴片J*n*cinemaadvertising陈列媒介exhibitivemedia全面登场fullshowing车内广告牌insidecards户外媒介out-of-homemedia车

7、体招贴outsideposters包装packaging奖品premiums标准户夕卜广告standardizedoutdooradvertising成品招贴stockposters优惠赠券take-ones商业展示会tradeshows交通广告transitadvertising广告英语术语——媒介策划用语广告£卩象advertisingimpression广告反应曲线advertisingresponsecurve注意度attentionvalue受众audience受众冃标audienceobject

8、ives晶牌开发指数branddevelopmentindex品种开发指数categorydevelop发彳亍量circulation成本效益costefficiency单位成木costperpoint千人成本costperthousand仓憶组合creativemix分布目标distributionobjectives有效频次effectivefrequency有效到达率effectivereach暴露值exp