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大小:22.71 KB
页数:4页
时间:2019-08-03
《Proposal怎么做》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、1.Focusonmeetingneeds. Insteadoftellingcustomershowgreatyourbusinessanditsproductsare,tellthemhowyouaregoingtomeettheirneeds.Whatproblemareyousolvingforthem?Ifyoucanmakesomeone’slifeeasierormorepleasant,itwillbeeasytobeviewedasafriend,anentitythatthecustomerhasanongoingrelationshipwit
2、h.Makethiscustomerfocusacorepartofyourbrandandyourmarketing.Readmoreabout marketingtotheaffluent.2.Makeallinteractionsaspleasantaspossible. Fewpeoplecanmaintainahealthy,ongoingrelationshipwithapersonwhoisdifficulttodealwith,andbusinessrelationshipsoperateinaverysimilarway.Fromthewayyo
3、uandyouremployeesanswerthetelephonetothewayyouhandlereturns,allcustomerinteractionsshouldbestreamlinedandmanagedinawaythatthecustomercomesoutfeelinglikeawinner.Aswithhumanrelationships,businessrelationshipsaredevelopedovertimethroughpositiveinteraction.3.Createanaestheticallypleasinge
4、nvironment. Studieshaveshownoverandoverthatthepublicprefersattractivepeopleforbothpersonalandbusinessrelationships.Whileaestheticsaren’teverything,theyareahugepartoftheoverallpicture.Thismeansthatcreatingcleanandattractivespaces,bothinphysicallocationsandwebsites,isakeypartofnurturing
5、thecustomerrelationship.4.Putyourselfoutthere. Youwouldnevermakefriendsandbuildrelationshipsinyourday-to-daylifeifyoustayedinyourbedroomallday.Youneedtobeinthepubliceyeinavarietyofways,offeringbrand-consistentinformationthatcreatescuriosityandencouragesyourtargetcustomerbasetodevelopa
6、relationshipwithyou.Invitethecustomertodobusinesswithyouthroughmarketing,includingtraditionaladvertisingaswellasnontraditionalmethodssuchassocialnetworkingandcommunityinvolvement.5.Maintainyourbrand. Howwouldyoufeelifagoodfriendsuddenlychangedtheirbehaviordrastically?Peoplefindthisfru
7、stratingandalienatingwhethertheyaredealingwithahumanrelationshiporabusinessone.Onceyouhaveacohesivebrandandlogodesign,letitpermeateeveryaspectofyourcompany.Customerswillbemorelikelytobehaveasthoughtheyhavearelationshipwithyouiftheyfeelthattheyknowyourbusinesswell.Letthemgettoknowyouby
8、creat
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