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1、Reinventingbiopharma:StrategiesforanevolvingmarketplaceEmergingChinaAnEconomistIntelligenceUnitreportSponsoredbyQuintilesReinventingbiopharma:StrategiesforanevolvingmarketplaceHeadingEmergingChinaContentsPreface2Acknowledgements3Executivesummary4Intro
2、duction:MissingoutontheChineseboom?6Acloserlookatthelandofopportunity9PharmaacrosstheStraitinTaiwan12Theartofsuccess14TraditionalChinesemedicine:howlocaldoyougo?16Conclusion19Appendix:Surveyresults201©EconomistIntelligenceUnitLimited2012Reinventingbio
3、pharma:StrategiesforanevolvingmarketplaceHeadingEmergingChinaPrefaceEmergingChinaisthethirdinaseriesoffourreportsbytheEconomistIntelligenceUnit.ItispartoftheReinventingbiopharma:Strategiesforanevolvingmarketplaceprogramme,sponsoredbyQuintiles.Thefindin
4、gsandviewsexpressedinthisreportdonotnecessarilyreflecttheviewsofthesponsor.TheauthorwasDrPaulKielstra.TheeditorwasDialloHall,andMikeKennywasresponsibleforlayout.July20122©EconomistIntelligenceUnitLimited2012Reinventingbiopharma:Strategiesforanevolvingm
5、arketplaceHeadingEmergingChinaAcknowledgmentsTheEconomistIntelligenceUnitwouldliketothankthefollowingfortheirinvaluablecontributiontoourresearch.Thoughtheirinsightsenrichedouranalysis,theEconomistIntelligenceUnitbearssoleresponsibilityforthefindingsoft
6、hereport.JasonMann,MD,PhDHead,ChinaPharma/HealthcareDivision,BarclaysCapitalLukeMielsRegionalhead,Asia-Pacific,ShanghaiRochePharmaceuticalsChristianHoggChiefExecutiveOfficer,HutchisonChinaMeditechJacquesTapieroSeniorvice-presidentandPresident,EmergingMa
7、rkets,EliLillyWeidongYinChiefExecutiveOfficer,SinovacRonNajafi,PhDChairmanandChiefExecutiveOfficer,NovaBayPharmaceuticalsThomasPaulsonChiefFinancialOfficer,NovaBayPharmaceuticals3©EconomistIntelligenceUnitLimited2012Reinventingbiopharma:Strategiesforanevo
8、lvingmarketplaceHeadingEmergingChinaExecutivesummary“Formany[multinational]pharmaceuticalcompaniesfacingpatentcliffsandflatmarketsathome,focusingonChinawasakeystrategyforgrowth,”saysDrJasonMann,headoftheChinapharma/healthcaredivisionatBarclaysC
