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1、FoodControl26(2012)252e258ContentslistsavailableatSciVerseScienceDirectFoodControljournalhomepage:www.elsevier.com/locate/foodcontFoodsafetyandnutrition:ImprovingconsumerbehaviouraaaabCarmenLosasso,VeronicaCibin,VeronicaCappa,AnnaRoccato,AngiolaVanzo,a,ca,*IginoAndrighett
2、o,AntoniaRicciaRiskAnalysisandPublicHealthDepartment,IstitutoZooprofilatticoSperimentaledelleVenezie,Vialedell’Università10,35020Legnaro(PD),ItalybAziendaU.L.S.S.n.6“Vicenza”,ServiziodiIgieneAlimentieNutrizione,ViaIVNovembre,46,35200Vicenza,ItalycAnimalScienceDepartment,Fa
3、cultyofVeterinaryMedicine,UniversityofPadova,ItalyarticleinfoabstractArticlehistory:ConsumerawarenessoffoodsafetyandnutritionisamajorissueinrelationtohealthylifestylesandReceived26September2011diseaseprevention.Improperconsumerfoodmanagementhasbeenimplicatedinalargenumber
4、ofReceivedinrevisedformcasesoffoodborneillnesses.Toreducetheriskoffoodborneillness,consumersmustbewillingtochange11January2012behavioursthatarenotconsistentwithsafefoodstorageandpreparationpractices.ChangeinsuchAccepted17January2012behavioursisstronglyrelatedtoconsumerkno
5、wledgeofproperfoodhandlingpractices.Atthesametimethereispublicconsciousnessoftheroleofdietincontributingtothehealthstatus,butthisKeywords:awarenesshasnotledtosufficientimprovementofeatinghabits.WhatpeoplebuyandeatandthewayFoodsafetytheymanagefooddependsnotonlyontheindividu
6、albutalsoonsocial,cultural,economic,andenvi-NutritionConsumerbehaviourronmentalfactors.Identifyinganeffectivestrategytoimproveconsumers’behaviourisaconcernforHealtheducationpoliticiansandhealthpromoters.Non-targetedspreadingofgenericinformationisonestrategy,butseemstobere
7、lativelyunsuccessful.Thispaperdescribesaninnovativeandeffectivemethodologytoimprovethelevelofconsumerawarenesstowardshealthierfoodchoicesandsaferbehavioursbasedonaholisticapproach.Thisstrategycouldbeadoptedtobetterdisseminateinformationregardinghealthyfoodsonalargescalean
8、datarelativelylowcost,obtainingsignificantbenefitsintermsofprimarypreventionandcontributingtotheam
