新编剑桥商务英语module 4

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1、Module4VocabularyListeningABReadingDSpeakingCAdvertisingonthewebAdvertisingstandardsTypesofadvertisingAshortpresentation4.1AdvertisingVocabulary:TypesofadvertisingmailshotsTVcommercialswordofmouthbrochures,Samplenewspaperadvertsbannersspam1.Pizzadeliveryfirmsoftendo_________

2、inthelocalarea.It’scheapbutlotsofpeopleprobablythrowtheleafletaway.2._______________reachmillionsofpeoplebuttheyaresoexpensive.3.Itendtolistentomyfriends’recommendationsmorethananythingelseso________________isprobablythemosteffective.4.Peopleuse_________lessandlessbecausethe

3、ycanjustgoonlineiftheywanttofindoutwhat’savailable.5.It’sgreatwhenyougetafree_____becauseyoucanreallyseewhatit’slike.6.Isupposeit’sgoodifyou’relookingforajoblocallyand_________________arerelativelycheap.7.I’mnotsureabout_________.WhenIvisitawebsite,Idon’tthinkIevennoticethem

4、.8.Itusedtoirritatemebutmynewanti-virussoftwareseemstoblockany______frommyinbox.TVcommercialswordofmouthbrochuressamplenewspaperadvertsbannersspammailshotsWorkinpairs.Thinkofonemoreadvantageordisadvantageforeachtypeofadvertisinginexercise1.Thinkaboutissuessuchas:costlocation

5、numberofpeoplewhoseeithowlongtheyseeitforTypesofadvertisingTypesofadvertisingAdvantagesDisadvantagesmailshotsquicktodelivernotseenforlongTVcommercialsmemorableandcanbefunpeopleremembertheadvertbutnottheproductwordofmouthyoutrustthisformmostpeoplecanalsospreadbadnewsbrochures

6、giveyoumoretimetostudyinformationexpensivetoproduceandsendouttoyourtargetmarketsamplepeoplecantestbeforebuyingexpensivenewspaperadvertsreadbymanyreadquicklyorignoredbannersyoucantargetamarketbychoiceofwebsitetheydisappearquicklyspamverycheaptoproduceanddeliverpeopledeletethe

7、mbeforereadingListening:Advertisingontheweb1.Listentosomeonewhorunsaweb-businessgivingapresentationtoagroupofmarketingmanagersonhowtosuccessfullyadvertiseontheInternet.Whichtechniquesdoeshemention?-havecompetitionsorgivesomethingforfree-usesearchenginestoputyournameatthetopo

8、fthelistings-getlinksonothersites-throughasitereview-getfreeadvertising-hav