新编剑桥商务英语module_7.ppt

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1、Module77.1BusinessTopic:SalesBrainstorming:salesVSmarketing2Reading1:Skimming&Comprehenson3Reading2:Vocabulary,grammar4Speaking:Comparingjobs5Descriptionandcomparisonofjobs1Descriptionandcomparisonofjobs1.Workinpairs.Comparethejobsineachofthefollowingpairs.Whatarethesimilaritiesanddifferences?Sayw

2、hichyouwouldprefertodoandwhy.*doctor/vet*fighterpilot/airlinepilot*schoolteacher/universitylecturer*politician/journalist*managerofacompany/managerofacharitysalesVSmarketingMarketingiseverythingthatyoudotoreachprospects.Thesalesprocessiseverythingthatyoudotoclosethesaleandgetasignedagreementorcont

3、ract.Botharenecessitiestothesuccessofabusiness.Youcannotdowithouteitherprocess.Yourmarketingwillconsistsofthemeasuresyouusetoreachandpersuadeyourprospectsthatyouarethecompanyforthem.It'sthemessagethatpreparestheprospectforthesales.Itconsistsofadvertising,publicrelations,brandmarketinganddirectmail

4、.Thesalesprocessconsistsofinterpersonalinteraction.Itisoftendonebyaone-on-onemeeting,coldcalls,andnetworking.It'sanythingthatengagesyouwiththecustomeronapersonallevelratherthanatadistance.MSF（无国界医师组织）isa humanitarian-aidnon-governmentalorganizationbestknownforitsprojectsinwar-tornregionsanddevelop

5、ingcountriesfacing endemicdiseases(地方病).ItsheadquartersareinGeneva,Switzerland.  InCanadaandtheUnitedStates,itisalsoknownasDoctorsWithoutBordersisalsoused.无国界医生组织(DoctorsWithoutBorders,MedecinsSansFrontiers--MSF)于１９７１年１２月２０日在巴黎成立，是一个由各国专业医学人员组成的国际性的志愿者组织，是全球最大的独立人道医疗救援组织。Wordsandexpressions:shakeo

6、ff:getridof摆脱、甩掉e.g.shakeoffpovertyshake off its unglamorous image摆脱其乏味的形象glamorousadj.attractiveandinteresting有魅力的，有吸引力的unglamorousadj.无魅力的，乏味的jollyadj.愉快的、有趣的:Ifsomeoneisjolly,heorsheishappyandcheerfulintheirappearanceorbehavior.Ifaneventisjolly,itislivelyandenjoyable,eg.ajollyparty/personn.ahap

7、pyparty;businesstripswithlotsoffreeentertainmentcoldcalling无约电话，冷不防的电话outnumberv.数量多于，比…多e.g.Blacksoutnumberwhitesbybetterthan5to1.黑人与白人的比例超过5:1.RackspaceManagedHosting可控制虚拟主机公司isanIThostingcompanybasedin SanAnto