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1、Module9Wordlistonholddisplaysodoursubjectlinearomadistinguishabrandputthroughsuitattachmentqualityassuranceturnoverbearwithsomeonefragrancescentunavailableinboxsloganurgentbrandjinglesmellvoicemailbrandidentitylogospamwhiffcapitalsluxuryspeechrecognitionconsumersobsessiontechno
2、logyExpressionsAllofouroperatorsarecurrentlyunavailabletoansweryourcall.CanIcallyouback?CanItakeyourname,please?Canyoubearwithmeasecond?Couldyouconnectme/putmethroughto...?DoyoumindifweputthemeetingbacktoTuesday?Holdonamoment.I'mjustgoingtoputyouonhold.I'mjustlookinghisnumberup
3、onthecomputer.I'mjustputtingyouonholdforamoment.Letmecallyoubacklater.Letmereadthatbacktoyou.Onemoment,please.Pleasehold.Sorry,he'stiedupwithsomethingatthemoment.CanIhelp?Sorry,thebatteryonmymobileisabouttorunout.We'llbringthescheduleforwardbyaweek.Whenwouldbeconvenientforyou?W
4、henwouldsuityou?9.1BrandingWhat'sthesmell?Reading1Studentsdiscussthequestionsinpairsbeforereportingbacktotheclass.Encouragestudentstogivespecificexamplesofbrandsthattheylikeorthinkareparticularlyeffective.2Studentscompletethearticlewiththephrases.A-G.Notethatwhilethistaskisvery
5、similartoPartTwooftheReadingTest,itisslightlymoredifficultbecauseallsevenphrasesneedtobeputinthetext,ratherthanonlyfive.Alsonotethatinthetestthesentencesarecomplete,whereasinthisexerciseA-Gareallpartsofsentences(relativeclauses).Answers1B2G3E4C5A6F7DExtensionFormorevocabularyan
6、dreadingpractice,askstudentstounderline:1anysmelltheymayneedbilingualdictionariestocheckunderstandingofthesesmells2examplesofhowcompanieshaveusedthesesmells.3synonymsforthewordsmell.Answers1Sugarandbutter,vanillaandmandarin,whitetea,lavender,cherry.2Instorestoputcustomersinthem
7、oodforbuying,attractcustomerstodisplays,makeshopperswaitlonger,visitahotelicecreamshop,tocreattheperceptionthattheproductisgood,onmobilephonekeypadsandonbillboards.3odour,scent,fragrance,aromaDiscussingbrandingSpeaking3Studentsworkalonetocompletethethreebeginningsofsentences.St
8、udentsthencomparetheirviewsandcontinuediscussingtheart
