各种分解图大全

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1、人职匹配网页设计师系统分析师游戏策划师软件测试员运营专员电子商务专员数据库管理员程序员第五讲职业探索与决策教学内容为什么要探索？探索什么？如何探索？什么是职业决策？有哪些决策类型？你的决策类型？如何进行职业决策？职业探索职业决策2.生涯决策平衡单NewProductDevelopmentProcessIdeaGenerationConceptDevelopmentandTestingMarketingStrategyDevelopmentIdeaScreeningBusinessAnalysisProductDe

2、velopmentMarketTestingCommercializationThreeTypesofMarketinginServiceIndustriesInternalmarketingCompanyCustomersExternalmarketingEmployeesInteractivemarketingCleaning/maintenanceservicesFinancial/bankingservicesRestaurantindustryImportance-PerformanceAnalysi

3、sA.ConcentratehereB.KeepupthegoodworkD.PossibleoverkillC.LowpriorityExtremelyimportantSlightlyimportantExcellentperformanceFairperformance1291113121434567810#=AttributesAdvertisingPersonalSellingAnyPaidFormofNonpersonalPresentationbyanIdentifiedSponsor.SalesP

4、romotionShort-termIncentivestoEncourageTrialorPurchase.PublicRelationsDirectMarketingDirectCommunicationsWithIndividualstoObtainanImmediateResponse.Protectand/orPromoteCompany’sImage/products.PersonalPresentations.TheMarketingCommunicationsMixStep5.Establisht

5、heBudgetCompetitiveParityObjective&TaskAffordable%OfSalesFactorsinDevelopingPromotionMixStrategiesProductLife-CycleStageTypeofProduct/MarketPushvs.PullStrategyBuyer/ReadinessStageProductLife-CycleStageTypeofProduct/MarketPushvs.PullStrategyBuyer/ReadinessStag

6、ePushVersusPullStrategyProducerProducerInterme-diariesMarketingactivitiesEndusersMarketingactivitiesDemandInterme-diariesDemandPushStrategyPullStrategyEndusersMarketingactivitiesDemandObjectivesDeveloping&ManaginganAdvertisingProgramDecidingonMedia&MeasuringE

7、ffectivenessSalesPromotionPublicRelations1.什么是职业决策职业决策凯恩斯的经济理论狭义广义MajorDecisionsinAdvertisingObjectivesSettingBudgetDecisionsMessageDecisionsMediaDecisionsCampaignEvaluationInformativeAdvertisingBuildPrimaryDemandPersuasiveAdvertisingBuildSelectiveDemandCompa

8、risonAdvertisingComparesOneBrandtoAnotherReminderAdvertisingKeepsConsumersThinkingAboutaProduct.AdvertisingObjectivesSpecificCommunicationTaskAccomplishedwithaSpecificTargetAudienceDuring