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1、TheFarmers!paradeofhistoryAHistoryofFarmertradingcompany:In1909RobertLaidlawestablishesmail-ordercompanyLaidlawLeedsinFortStreet,Auckland.Then,Branchexpansion:purchaseofGreenandColebrookchainstore,furtherprovincialstoresinAucklandandWaikatotofollow.Openingoffirstfurnitu
2、reandbootfactory.In1920,Companynowhas29branches;Whangareistorepurchased.DoorsopenatHobsonStreetfordirectsellingtopublic.FirmestablishesLondonandNewYorkbuyingoffices.WithpermissionfromtheHarbourBoard,thelargeFARMERSelectricsignontheWyndhamStreetfrontageiserected.BIN1935,
3、ifthemerchandisehaschanged,thelanguageofthecatalogueshasn‟t.RobertLaidlaw,theScottishimmigrantwhoestablishedthecentury-oldbusiness,mighthavebeenscriptingamodern-daytelevisioncommercialwhenhetoldhisearliestcustomers:Satisfaction,oryourmoneyback.“Itwasthefirstmoneybackgua
4、ranteeeverofferedinNewZealandbyanyfirm,”saysIanHunter,businesshistorian.“Andhismissionstatementwas,potentially,onlythesecondoneeverfoundintheworld.”Laidlaw‟sstatedaimsweresimpletobuildthegreatestbusinessinNewZealand,tosimplifyeverytransaction,toeliminatealldelays,toonly
5、sellgoodsitwouldpaythecustomertobuy.CThisyear,thecompanythatbeganasamail-orderbusinessandnowemploys3500staffacross58storesturns100.Itscentenarywillbecelebratedwiththereleaseofabookandmajorcommunityfundraisingprojects,tobeannouncednextweek.Hunter,whoiswritingthecentenary
6、history,says“comingtoaFarmersstoreonceaweekwasapartoftheNewZealandwayoflife”.By1960,oneinevery10peoplehadanaccountwiththecompany.Itwastheplacewhereteenagegirlsshoppedfortheirfirstbra,wherenewlywedspurchasedtheirfirstdinnersets,wherefirstpaychequeswereusedtopayoffhirepur
7、chasefurniture,whereSantaparadedeveryChristmas.DGaryBlumenthal‟smothershoppedthere,andsodoeshe.ThefondestmemoryfortheRotoruaresident?“WewereonholidayinAuckland...IdecidedthatuponthelookouttowerontopoftheFarmersbuildingwouldbeauniqueplacetofittheringonmynewfiancée‟sfinge
8、r.”Thelovebirds,whohadtowaitfor“anannoyingyouth”toleavethetowerbeforetheycouldenjoytheirengagementkiss,celebra
