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ID:40116913
大小:1.12 MB
页数:82页
时间:2019-07-21
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1、顧客需求設計方法朝陽科技大學工業設計系preparingthedesignspecificationThestageweareatinthedesignprocess-preparingthedesignspecification-establishesspecifictargetsforthenewproduct.Factorswhichareincludedinthedesignspecificationwill,hopefully,bedeliveredtothecustomer,whereasthosewhichareomittedoroverlookedp
2、robablywillnot.Itis,therefore,vitallyimportanttogetthedesignspecificationrightinordertomakesurethatthenewproductisright.But,whatdoesitmeantosaythattheproductisright?Wehaveseenwhatitmeanstogettheproductrightforthecompany.marketorientationButwehavealsoseeninChapter2thatgettingtheproductr
3、ightforthecompanyonlyincreasestheproduct'schancesofcommercialsuccessbyafactorof2.5.Gettingtheproduct'smarketorientationrightincreasesitschancesofcommercialsuccessbyafactorof5.Marketorientationhasbeenconsideredsofarintermsofcompetingproductanalysisandpreliminarymarketresearchtoidentifyt
4、hebestproductopportunity.Nowwemustfocusmorecloselyonmarketorientationtodeterminethespecificqualitiesoftheproductweneedtodeliver.到底為何有些產品和服務具有刺激顧客的特徵?而亦有那麼多連基本需求都達不到?是什麼東西把取悅的特質與厭惡的特質區別開來?設計師如何可能而以可靠及顧客導向的方式,預測出能將組成置放在競爭者之前面的產品或服務的特質?組織的有限資源應當集中在何處?以能最大化其影響,QFD與創造力一齊運作起來以回答某些如此之問題,我們所謂的
5、創造力,亦即對於顧客之需求與顧客所欲望的利益的創新性和突破性的答案。ProductqualityProductqualitymeansmanydifferentthingstodifferentpeople.Anengineerthinksofqualityintermsoffitnessforpurposeandbuildsqualityintoaproductbyensuringthattheconditionsunderwhichthatproductfailsexceeditsspecifiedrangeofoperatingconditions.Aprod
6、uctionmanagerthinksofqualityintermsofhoweasilytheproductcanbemanufacturedtospecificationandmeasuresqualitybytheproportionofproductsmeetingqualitystandardsthroughroutineprocedures.Aserviceengineerthinksofqualityintermsofthelengthoftheproduct'smaintenancefreeoperatinglifeandthecostordiff
7、icultyofmaintainingtheproductwhenitdoesbreakdown.Theseareallvitalingredientsofasuccessfulproductand,asweshallsee,havetobeconsideredwhenspecifyingthequalitystandardswhichthenewproductmustmeet.SimplemodelofqualityThestartingpointforconsideringproductquality,however,mustbemoregeneraltha
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