《顾客需求设计方法》ppt课件

《《顾客需求设计方法》ppt课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、顧客需求設計方法朝陽科技大學工業設計系preparingthedesignspecificationThestageweareatinthedesignprocess-preparingthedesignspecification-establishesspecifictargetsforthenewproduct.Factorswhichareincludedinthedesignspecificationwill,hopefully,bedeliveredtothecustomer,whereasthosewhichareomittedoroverlookedp

2、robablywillnot.Itis,therefore,vitallyimportanttogetthedesignspecificationrightinordertomakesurethatthenewproductisright.But,whatdoesitmeantosaythattheproductisright?Wehaveseenwhatitmeanstogettheproductrightforthecompany.marketorientationButwehavealsoseeninChapter2thatgettingtheproductr

3、ightforthecompanyonlyincreasestheproduct'schancesofcommercialsuccessbyafactorof2.5.Gettingtheproduct'smarketorientationrightincreasesitschancesofcommercialsuccessbyafactorof5.Marketorientationhasbeenconsideredsofarintermsofcompetingproductanalysisandpreliminarymarketresearchtoidentifyt

4、hebestproductopportunity.Nowwemustfocusmorecloselyonmarketorientationtodeterminethespecificqualitiesoftheproductweneedtodeliver.到底為何有些產品和服務具有刺激顧客的特徵？而亦有那麼多連基本需求都達不到？是什麼東西把取悅的特質與厭惡的特質區別開來？設計師如何可能而以可靠及顧客導向的方式，預測出能將組成置放在競爭者之前面的產品或服務的特質？組織的有限資源應當集中在何處？以能最大化其影響，QFD與創造力一齊運作起來以回答某些如此之問題，我們所謂的

5、創造力，亦即對於顧客之需求與顧客所欲望的利益的創新性和突破性的答案。ProductqualityProductqualitymeansmanydifferentthingstodifferentpeople.Anengineerthinksofqualityintermsoffitnessforpurposeandbuildsqualityintoaproductbyensuringthattheconditionsunderwhichthatproductfailsexceeditsspecifiedrangeofoperatingconditions.Aprod

6、uctionmanagerthinksofqualityintermsofhoweasilytheproductcanbemanufacturedtospecificationandmeasuresqualitybytheproportionofproductsmeetingqualitystandardsthroughroutineprocedures.Aserviceengineerthinksofqualityintermsofthelengthoftheproduct'smaintenancefreeoperatinglifeandthecostordiff

7、icultyofmaintainingtheproductwhenitdoesbreakdown.Theseareallvitalingredientsofasuccessfulproductand,asweshallsee,havetobeconsideredwhenspecifyingthequalitystandardswhichthenewproductmustmeet.SimplemodelofqualityThestartingpointforconsideringproductquality,however,mustbemoregeneraltha