Structural equation modeling with Mplus

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1、ChairforMarketingandMarketResearchStructuralequationmodelingwithMplusSeminarDr.MarkusMeierer02/22/2011(Session1)Page1ChairforMarketingandMarketResearchI.LearningObjectivesII.StructureoftheseminarIII.RepeatingthebasicsIII.Whyshould/wantoneapplySEM?VI.Furtherinformat

2、ionChairforMarketingandMarketResearchI.LearningObjectivesII.StructureoftheseminarIII.RepeatingthebasicsIII.Whyshould/wantoneapplySEM?VI.FurtherinformationChairforMarketingandMarketResearchLearningobjectivesGainingathoroughunderstandingofstructuralequationmodelingan

3、dhowthevarioustechniqueswithinthefieldofstructuralequationmodelingcouldbeappliedtoadiversityofmarketingsettings.(Source:Kline2004)02/22/2010(Session1)StructuralEquationModelingwithMplus,Dr.MarkusMeiererPage4ChairforMarketingandMarketResearchWhatarewereallytalkingabo

4、ut?02/22/2010(Session1)StructuralEquationModelingwithMplus,Dr.MarkusMeiererPage5ChairforMarketingandMarketResearchI.LearningObjectivesII.StructureoftheseminarIII.RepeatingthebasicsIII.Whyshould/wantoneapplySEM?VI.FurtherinformationChairforMarketingandMarketResearch

5、Requiredknowlegde:QMRIIIlecture(HS2010)1.Introduction(terms,symbols)2.Assumptionsandreliabilityaswellasvaliditytesting(multivariatenormality)3.Confirmatoryfactoranalysis(fitindices,estimationalgorithms,inputdata,unstandardizedvs.standardizedvalues,missingdata)4.Mea

6、surementmodels(e.g.formativevs.reflectiveundco-generic,tau-equivalentvs.parallelmeasurementmodels,modelcomparisons)5.Recursiveandnon-recursivestructuralequationmodels6.Mediation(direct,indirectandtotaleffects)7.GroupcomparisonsI(multiplegroupmodels,invariancetestin

7、g)8.GroupcomparisonsII(MIMICmodels,structuralparametercomparisons,latentmeancomparison,equivalentmodels)(Source:Kline2004)02/22/2010(Session1)StructuralEquationModelingwithMplus,Dr.MarkusMeiererPage7ChairforMarketingandMarketResearchPossibletopics•Multitraitmultime

8、thodmodels•Latentgrowthcurvemodels•Multilevelmodels•MonteCarlosimulations(Source:Kline2004)02/22/2010(Session1)StructuralEquationModelingwithMplu