Revenue Management - A Practical Pricing Perspective

Revenue Management - A Practical Pricing Perspective

ID:40091748

大小:2.98 MB

页数:294页

时间:2019-07-20

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1、RevenueManagementThispageintentionallyleftblankRevenueManagementAPracticalPricingPerspectiveEditedbyIanYeomanAssociateProfessorofTourismFutures,VictoriaUniversityofWellingtonandUnaMcMahon-BeattieHeadofDepartment,HospitalityandTourismManagement,UniversityofUlsterSel

2、ectionandeditorialcontent©IanYeomanandUnaMcMahon-Beattie2011Individualchapters©thecontributors2011Forewords©KevinConnor,RobertG.CrossandRichardRatliff2011Allrightsreserved.Noreproduction,copyortransmissionofthispublicationmaybemadewithoutwrittenpermission.Noportion

3、ofthispublicationmaybereproduced,copiedortransmittedsavewithwrittenpermissionorinaccordancewiththeprovisionsoftheCopyright,DesignsandPatentsAct1988,orunderthetermsofanylicencepermittinglimitedcopyingissuedbytheCopyrightLicensingAgency,SaffronHouse,6-10KirbyStreet,L

4、ondonEC1N8TS.Anypersonwhodoesanyunauthorizedactinrelationtothispublicationmaybeliabletocriminalprosecutionandcivilclaimsfordamages.TheauthorshaveassertedtheirrightstobeidentifiedastheauthorsofthisworkinaccordancewiththeCopyright,DesignsandPatentsAct1988.Firstpublis

5、hed2011byPALGRAVEMACMILLANPalgraveMacmillanintheUKisanimprintofMacmillanPublishersLimited,registeredinEngland,companynumber785998,ofHoundmills,Basingstoke,HampshireRG216XS.PalgraveMacmillanintheUSisadivisionofStMartin’sPressLLC,175FifthAvenue,NewYork,NY10010.Palgra

6、veMacmillanistheglobalacademicimprintoftheabovecompaniesandhascompaniesandrepresentativesthroughouttheworld.Palgrave®andMacmillan®areregisteredtrademarksintheUnitedStates,theUnitedKingdom,Europeandothercountries.ISBN978–0–230–24141–1hardbackThisbookisprintedonpaper

7、suitableforrecyclingandmadefromfullymanagedandsustainedforestsources.Logging,pulpingandmanufacturingprocessesareexpectedtoconformtotheenvironmentalregulationsofthecountryoforigin.AcataloguerecordforthisbookisavailablefromtheBritishLibrary.LibraryofCongressCatalogin

8、g-in-PublicationDataRevenuemanagement:apracticalpricingperspective/editedbyIanYeomanandUnaMcMahon-Beattie.p.cm.Includesbibliographicalreferencesa

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