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1、AcademyofManagementJournal2014,Vol.57,No.2,321–326.http://dx.doi.org/10.5465/amj.2014.4002FROMTHEEDITORSBIGDATAANDMANAGEMENTEditor’snote:Thiseditoriallaunchesaseriessearchandapplicationinmanagementandorgan-writtenbyeditorsandco-authoredwithase-izationalscholarship.niorexecutive,thoughtlead
2、er,orscholarfromadifferentfieldtoexplorenewcontentareasandgrandchallengeswiththegoalofexpand-WHATIS“BIGDATA”?ingthescope,interestingness,andrelevanceofBigdataisgeneratedfromanincreasingpluralitytheworkpresentedintheAcademyofManage-ofsources,includingInternetclicks,mobiletrans-mentJournal.Th
3、eprincipleistousetheedi-actions,user-generatedcontent,andsocialmediatorialnotesas“stagesetters”forfurtherworkaswellaspurposefullygeneratedcontentthroughandtoopenupfresh,newareasofinquiryforsensornetworksorbusinesstransactionssuchasmanagementresearch.GGsalesqueriesandpurchasetransactions.Ina
4、ddi-Bigdataiseverywhere.Inrecentyears,therehastion,genomics,healthcare,engineering,operationsbeenanincreasingemphasisonbigdata,businessmanagement,theindustrialInternet,andfinanceanalytics,and“smart”livingandworkenviron-alladdtobigdatapervasiveness.Thesedatare-ments.Thoughtheseconversationsa
5、repredomi-quiretheuseofpowerfulcomputationaltech-nantlypracticedriven,organizationsareexploringniquestounveiltrendsandpatternswithinandhowlarge-volumedatacanusefullybedeployedtobetweentheseextremelylargesocioeconomicdata-createandcapturevalueforindividuals,busi-sets.Newinsightsgleanedfromsu
6、chdata-valuenesses,communities,andgovernments(McKinseyextractioncanmeaningfullycomplementofficialstatistics,surveys,andarchivaldatasourcesthatGlobalInstitute,2011).Whetheritismachineremainlargelystatic,addingdepthandinsightlearningandwebanalyticstopredictindividualfromcollectiveexperiences—
7、anddoingsoinrealaction,consumerchoice,searchbehavior,traffictime,therebynarrowingbothinformationandpatterns,ordiseaseoutbreaks,bigdataisfastbe-timegaps.comingatoolthatnotonlyanalyzespatterns,butPerhapsthemisnomerisinthe“bigness”ofbigcanalsoprovidethepred
