《swot分析框架》ppt课件

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1、SectorSketchandSWOTAnalysisoftheDutchOilSector–FinalPresentation–DutchMinistryofEconomicAffairsOilDivisionTheHague,3rdFebruary1999AconflictappearstobeemergingbetweenthetraditionalDutcheconomicstrengthsandmorerecentenvironmentalconcernsDutcheconomicprosperityOilindustryfoc

2、ussedonexportsFoundedontradingMotorofRotterdamtradingstrengthDutchenvironmentLegitimateenvironmentalconcernsHighpopulationdensitylow-lying-vulnerabletoGlobalwarmingGlobalwarmingCongestionNoiseExportindustrymustbeinternationallycompetitivetosurviveToughenvironmentalstanceCo

3、nflictContentsPageA.ExtractsfromSectorSketchB.FeedbackfromoilandchemicalcompanyinterviewsC.SWOTAnalysisC.1.StrengthsC.2.WeaknessesC.3.OpportunitiesC.4.ThreatsD.Recommendations47111217232631A.ExtractsfromSectorSketchTheDutchoilindustryhastraditionallybeenstrongandinternatio

4、nallyorientatedRefiningandChemicalsTradingPortsOnly15%oftotaloilsupplydestinedforhomemarketAccountsfor9%ofEUrefiningcapacityKeysynergieswithandsupplytoDutchchemicalsindustryBeneluxchemicalclusterissecondlargestinEuropeRotterdam‘world’sleadingport’for30yearsRoad,rail,inland

5、waterwayandpipelineconnectionstomanymajormarketsMajoroiltradingmarketintheEUtimezoneandoneofthebig3globally(Rotterdam,Houston,Singapore)EachsectorintheoilindustryfacesimportantissuesaffectingitscompetitivepositionOilrefiningIncreasingcostsofenvironmentalcomplianceMergers/a

6、llianceschangethecompetitivesceneOvercapacityandlowreturnsStorageSupportstheinternationalbusinessFostersindependenttradersOvercapacityandlowreturnsTradingStrongroleofrefiningcompaniesDependentoncriticalmassofRotterdammarketBunkeringImportantfueloiloutletforrefinersRefiners

7、becomingdominantPipelinesPipelinesandwaterwayskeytoRotterdamlogisticaladvantageDominatedbyprivateorconsortiumownedpipelinesChemicalsImportantsynergieswithoilsectorSectorenteringdownturnLong-termgrowthpotentialB.FeedbackfromoilandchemicalcompanyinterviewsEnvironmentalandcle

8、an-upregulationswerecentraltoviewsexpressedbymostintervieweesRoleoftheNetherlandsDecision