[管理学]国际市场营销

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1、Automotiveindustryisahighcorrelationofscalebenefitsareobvious,theimportanceofcapitalandtechnologyintensiveindustries,isworthyofmoderneconomicgrowth,leadingindustriesandpillarindustries,butalsoacountry'spillarindustries.Historyshowsthateconomicgrowthindeve

2、lopedcountries,theautoindustryeconomictake-offprocesshasplayedaleadingroleinthenewcentury,therapiddevelopmentofChina'sautomobileindustry,China'sautomarkethasgrown,andhasbeenrankedthirdintheworld,secondonlytotheUnitedStatesandJapan.ThedevelopmentprocessofC

3、hina'sautomobileindustryIn1971,China'sautooutputexceeded10millionunits;In1980,automobileproductionexceeded200000;In1992,automobileproductionexceededonemillion;In2002,theautomobileproductionexceeded3million;In2003,automobileproductionexceeded400m

4、illion;In2006,thenewproductionof1.57million,growth28%CompetitionAtpresent,Chinahas355brands,ofwhich69%ownbrand,butin100carbrands,ownbrandonly37.Domesticsalesofcars,thejointventureproductionofforeignbrandsaccountedforabout90%marketshare,domesticbrandsar

5、emainlyconcentratedinlow-emissioneconomycar,thereareGeely,Chery,Hafeiandsoon.CompetitionAtpresent,Chinahas355brands,ofwhich69%ownbrand,butin100carbrands,ownbrandonly37.Domesticsalesofcars,thejointventureproductionofforeignbrandsaccountedforabout90%market

6、share,domesticbrandsaremainlyconcentratedinlow-emissioneconomycar,thereareGeely,Chery,Hafeiandsoon.China'sautoanalysisofthepoliticalenvironmentSupportofnationalpolicy:1,thenationalstrategyofindependentinnovationintheEleventhFive-YearPlanasanationalstr

7、ategyofindependentinnovation,China'sautomobileindustrypointedoutthedirection.2,thestate'sindustrialpolicies.Asanationalfocusonthedevelopmentofpillarindustries,thestateinvestedalotofhuman,financial,andaccumulatedacertainamountoftalentandexperiencetolayth

8、efoundationforfurtherdevelopment.3.Bansmallcars.NationalDevelopmentandReformCommissioninJanuary2006,sixdepartmentsjointlyissuedacircularrequestingthecancellationofallforenergy-savingsmallcarsdrivingroutesandtaxiop