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1、EuropeanJournalofOperationalResearch205(2010)113–126ContentslistsavailableatScienceDirectEuropeanJournalofOperationalResearchjournalhomepage:www.elsevier.com/locate/ejorProduction,ManufacturingandLogisticsPriceandleadtimedecisionsindual-channelsupplycha
2、insa,cbc,*GuoweiHua,ShouyangWang,T.C.E.ChengaSchoolofEconomicsandManagement,BeijingJiaotongUniversity,Beijing100044,ChinabAcademyofMathematicsandSystemsScience,ChineseAcademyofSciences,Beijing100190,ChinacDepartmentofLogisticsandMaritimeStudies,TheHongK
3、ongPolytechnicUniversity,HungHom,Kowloon,HongKong,ChinaarticleinfoabstractArticlehistory:Manufacturerstodayareincreasinglyadoptingadualchanneltoselltheirproducts,i.e.,thetraditionalReceived17September2008retailchannelandanonlinedirectchannel.Empiricalst
4、udieshaveshownthatservicequality(wefocusAccepted9December2009onthedeliveryleadtimeofthedirectchannel)evengoesbeyondproductpriceasoneofthemajorfac-Availableonline28December2009torsinfluencingconsumeracceptanceofthedirectchannel.Deliveryleadtimehassignifica
5、nteffectsondemand,profit,andpricingstrategy.However,thereisscantliteratureaddressingthedecisionontheKeywords:promiseddeliveryleadtimeofadirectchannelanditsimpactonthemanufacturer’sandretailer’spricingSupplychainmanagementdecisions.Tofillthisgap,weexaminet
6、heoptimaldecisionsofdeliveryleadtimeandpricesinacentral-Dualchannelizedandadecentralizeddual-channelsupplychainusingthetwo-stageoptimizationtechniqueandStac-Internet/directmarketingE-commercekelberggame,andanalyzetheimpactsofdeliveryleadtimeandcustomera
7、cceptanceofadirectchannelGametheoryonthemanufacturer’sandretailer’spricingbehaviours.Weanalyticallyshowthatdeliveryleadtimestronglyinfluencesthemanufacturer’sandtheretailer’spricingstrategiesandprofits.Ournumericalstudiesrevealthatthedifferencebetweenthed
8、emandtransferratiosinthetwochannelswithrespecttodeliveryleadtimeanddirectsaleprice,customeracceptanceofthedirectchannel,andproducttypehavegreateffectsontheleadtimeandpricingdecisions.Ó2009ElsevierB.V.Allrightsreserved.1.Introduct
