世纪商务英语unit-3

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1、CENTURYBUSINESSENGLISH世纪商务英语阅读教程（专业篇I）第四版大连理工大学出版社UNIT3Pricing1UnitIntroductionTEXTATEXTBWordsandExpressions3-1UnitIntroductionHowcanyouchangeyourpricestructurestoencouragecustomerstopurchaseandconsumemorevolumefromyou?Canchangedpricingmakeitmoreconvenienttoworkwithyou?Thesearethekeyquest

2、ionsyourorganizationneedstoasktobenefitfromaprice-basedbusinessmodel.Executivesneedtoknowalotmoreaboutwheretheircostsareorwhethertheywillbelower,andhowpricestructuresandlevelsaffectconsumption.3-1UnitIntroductionThisunitshowshowcompaniescangreatlyimprovetheircompetitivepositionandprofitab

3、ilitybyabetterpricestructuresoastoexpandthemarketfasterandassistingainingmarketshare.Inthisunit,manycommonEnglishwordswillbeintroducedintoapricing?relatedlanguage.Mostofthefollowingwordsareexamples.Task1isbasedonmeaningsrelatedtopricingofproducts.StudythefollowinglistofwordsanddoTask1.3-1

4、UnitIntroductionpromotionsunitcostpriceelasticityprofit?maximizationrevenuesegmentationdemandcurveskimpricinglaunchdistributiondomesticpricepenetrationpricingpositioningtargetinggrossprofitfixedandvariablecostsdumpingcurrentpricemarketsharepricingsalesvolumeprofitmargin3-1UnitIntroduction

5、Usingadictionarytofindoutthemeaningofeverywordyoudonotknowtakestoolongandreducestheefficiencyofyourreading.Itisimportanttoattempttoguessthemeaningsofwordsthatyoudonotknowthroughthecontext(therestofthesentenceortext).Eachofthefollowingsentencescontainsoneunderlinedwordorexpressionwhichisfr

6、omthewordslistedabove.PleaseguesstheirChinesemeaningsandputtheminthebracket.Ifthereareotherwordsorexpressionsinthelistwhichyoudonotknow,lookthemupinadictionary.3-1UnitIntroductionThisyear’ssalespromotionshaven’tbeenverysuccessful.Weneedtotryourbesttohelpthesalesoftheproduct.()Profit-maxim

7、izationisanapproachtomaximizeyourprofit.()Wearefightingtoretrieveitsmarketshare.Itmeansalottoacompany.()促销利润最大化市场占有率/份额3-1UnitIntroduction4．We’replanningtolaunchanewinternetservicesproductnextmonth.()Thepositioningorplacingofourproductsdependsonthedemandsofourcustom