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ID:39897492
大小:621.50 KB
页数:79页
时间:2019-07-14
《世纪商务英语unit-3》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、CENTURYBUSINESSENGLISH世纪商务英语阅读教程(专业篇I)第四版大连理工大学出版社UNIT3Pricing1UnitIntroductionTEXTATEXTBWordsandExpressions3-1UnitIntroductionHowcanyouchangeyourpricestructurestoencouragecustomerstopurchaseandconsumemorevolumefromyou?Canchangedpricingmakeitmoreconvenienttoworkwithyou?Thesearethekeyquest
2、ionsyourorganizationneedstoasktobenefitfromaprice-basedbusinessmodel.Executivesneedtoknowalotmoreaboutwheretheircostsareorwhethertheywillbelower,andhowpricestructuresandlevelsaffectconsumption.3-1UnitIntroductionThisunitshowshowcompaniescangreatlyimprovetheircompetitivepositionandprofitab
3、ilitybyabetterpricestructuresoastoexpandthemarketfasterandassistingainingmarketshare.Inthisunit,manycommonEnglishwordswillbeintroducedintoapricing?relatedlanguage.Mostofthefollowingwordsareexamples.Task1isbasedonmeaningsrelatedtopricingofproducts.StudythefollowinglistofwordsanddoTask1.3-1
4、UnitIntroductionpromotionsunitcostpriceelasticityprofit?maximizationrevenuesegmentationdemandcurveskimpricinglaunchdistributiondomesticpricepenetrationpricingpositioningtargetinggrossprofitfixedandvariablecostsdumpingcurrentpricemarketsharepricingsalesvolumeprofitmargin3-1UnitIntroduction
5、Usingadictionarytofindoutthemeaningofeverywordyoudonotknowtakestoolongandreducestheefficiencyofyourreading.Itisimportanttoattempttoguessthemeaningsofwordsthatyoudonotknowthroughthecontext(therestofthesentenceortext).Eachofthefollowingsentencescontainsoneunderlinedwordorexpressionwhichisfr
6、omthewordslistedabove.PleaseguesstheirChinesemeaningsandputtheminthebracket.Ifthereareotherwordsorexpressionsinthelistwhichyoudonotknow,lookthemupinadictionary.3-1UnitIntroductionThisyear’ssalespromotionshaven’tbeenverysuccessful.Weneedtotryourbesttohelpthesalesoftheproduct.()Profit-maxim
7、izationisanapproachtomaximizeyourprofit.()Wearefightingtoretrieveitsmarketshare.Itmeansalottoacompany.()促销利润最大化市场占有率/份额3-1UnitIntroduction4.We’replanningtolaunchanewinternetservicesproductnextmonth.()Thepositioningorplacingofourproductsdependsonthedemandsofourcustom
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