品牌和产品对国家形象的影响

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1、Group3:TeamChi(Chap6-7)RyanPaladBergCapizAlvinGoKexinBiTSBRANMARegisSectionR32SubmittedtoProf.DannyBarrenecheaPrintAdConsiderations2/3ofamagazineaudiencedoesnotnoticeanyoneprintadinparticularOnly10%ofaudiencereadmuchofthecopyofanyoneadReadersonlyglanceatmostvisibleele

2、mentsMustbeclear,directandconsistentinillustration&headlineChap.6:FromacurrentissueofNewsweekorTimeMagazine,decidewhichprintadyoufeelisthebestandwhichadyoufeelistheworstbasedonthecriteriadescribedinthischapterChap.6:FromacurrentissueofNewsweekorTimeMagazine,decidewhic

3、hprintadyoufeelisthebestandwhichadyoufeelistheworstbasedonthecriteriadescribedinthischapterIsthemessageclearataglance?Canyouquicklytellwhattheadvertisementisabout?YSingaporeAirlinesisagreatwaytoflyIsthebenefitintheheadline?YAsstatedintheheadlineDoestheillustrationsupp

4、orttheheadline?YDoesthefirstlineofthecopysupportorexplaintheheadlineandillustration?YIllustrationconnotesaseamlessdepictionoftheworld(SanFranciscotoIndia)Istheadeasytoreadandfollow?YCopyisshortandconciseIstheproducteasilyidentified?YAirlineIsthebrandorsponsorclearlyid

5、entified?YCompanylogoonlowerrighthandcornerofadChap.6:FromacurrentissueofNewsweekorTimeMagazine,decidewhichprintadyoufeelisthebestandwhichadyoufeelistheworstbasedonthecriteriadescribedinthischapterIsthemessageclearataglance?Canyouquicklytellwhattheadvertisementisabout

6、?YLVteamsupwithAngelinaJolieinacorporatesocialresponsibilitycampaignIsthebenefitintheheadline?YVerysubtle.Notahardsell.ArewardinitselfDoestheillustrationsupporttheheadline?YPhotographconsistentwithcopyDoesthefirstlineofthecopysupportorexplaintheheadlineandillustration

7、?YCenteredonAngelinaJolie’sgoodwilltourinCambodiaIstheadeasytoreadandfollow?YLV’scorporatesocialresponsibility–notproductcenteredIstheproducteasilyidentified?YHighendbagIsthebrandorsponsorclearlyidentified?YLouisVuittononlowerrighthandcornerofadChap.6:Fromacurrentissu

8、eofNewsweekorTimeMagazine,decidewhichprintadyoufeelisthebestandwhichadyoufeelistheworstbasedonthecriteriadescribedinthischap