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1、AndreasS.Weigend,PhDSJTUDec2004韋思岸教授E-Business(7):Markets电子商务(7):市场和拍卖Content–MarketsizeforB2B(BusinesstoBusiness)B2B（企业对企业）市场规模–Price-settingmechanisms(catalogs,auctions,exchanges)定价机制(目录、拍卖、交易)–Pricingmodelsforoperatingthemarket定价模式–Reputationmanagement信誉管理–Supplieradoption,qualityass
2、urance,disputeresolution,…接纳供应商、保证质量–Example:eBay例：eBayB2BCommerceandB2BMarketsB2B商务及B2B市场•B2Bcommerce:PurchaseandsaleofgoodsandservicesbetweenbusinessesB2B商务：企业间商品和服务的购销–Autoparts汽车部件–SDRAMchipsSDRAM芯片–Telecombandwidth电信带宽–Naturalgas天然气–Officesupplies办公用品•B2Bmarkets:Internet-basedmarke
3、tsforB2BcommerceB2B市场：基于互联网的B2B商务市场7-2B2BMarkets:SomeHistoryB2B市场：一些历史情况•BeforeB2Bmarkets:EDI(electronicdatainterchange),closebilateralrelationships•Pre-1998:ConventionalInternet-basedcommercebysomeleadingcomputerandnetworkingproductcompanies–Cisco,Dell,Sun,…•1998:Independent(VC-backed)
4、marketsemerge,toconnectbuyersandsellersovertheWeb–Chemdex,VerticalNet,MetalSite•1999:SpecificbuyersandsellerslaunchtheirownB2Bmarkets–AutoExchange(Ford,buyer),Polymerland(GE,seller)•2000:Participantsjoinforcestoannounceindustry-sponsoredmarketplaces–Roleofindependentsbecomessoftwarevend
5、ors•2002:7%penetration•在B2B市场之前：电子数据交换和密切的双边关系•1998年前：一些领先的计算机及联网产品公司的传统互联网商务–思科、戴尔、太阳……•1998年：独立（以风险资本为后盾）市场出现，将买卖双方通过网络进行连接–Chemdex,VerticalNet,MetalSite•1999年：特定的买方和卖方推出了自己的B2B市场–AutoExchange(福特，买方),Polymerland(通用电气，卖方)•2000年：参与者联合起来宣布推出由行业赞助的市场，独立公司成为软件销售商–Roleofindependentsbecomess
6、oftwarevendors•2002年：7%渗透率7-3B2B市场预测(09/01)B2BMarketProjections(09/01)$6,00040%36%35%$5,00029%$5,45030%$4,00025%20%$4,111$3,00020%$2,00012%$2,68815%7%10%$1,0003%4%$1,5155%$793$343$466$00%2000200120022003200420052006TotalB2BGoods-BillionsTotalPenetration总渗透率B2B商品总计－10亿7-4B2BMarketsB2B市场预
7、测Heavyindustries重工业Aerospaceanddefense航天国防$3,000Shippingandwarehousing船运仓储Industrialequipmentandsupplies工业设备和供应Pharmaceuticalandmedicalproduct医s药产品$2,500Construction建筑Foodandagriculture食品和农业Consumergoods消费品Paperandofficeproducts纸业和办公产品$2,000Utilities公用事业Petrochemicals石化Motorveh
