资源描述：
《1_6231325_keywords and cultural change- frame analysis of Business Model》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、SociologicalForum,Vol.20,No.4,December2005(C2005)DOI:10.1007/s11206-005-9057-0KeywordsandCulturalChange:FrameAnalysisofBusinessModelPublicTalk,1975–2000AminGhaziani1,3andMarcJ.Ventresca2Keywordschronicleandcaptureculturalchangebycreatingcommoncat-egoriesofmeaningagain
2、stdiverselocalusages.Wecallthistheglobal-localtension.Totestcompetingtheoriesofthistension,weemployframeanalysisofmorethan500journalabstractsovera25-yearperiod,track-ingthespreadofbusinessmodelasaneconomickeywordgeneratedduringunsettledeconomictimes.Analysesrevealthesi
3、multaneousadop-tionof“global”and“local”frameswithoutonesupplantingorco-optingtheother.Theglobal-localtensionisconciliatedbyprovidingprimacyacrosscommunitiesofdiscoursetoasmallcollectionofframes(i.e.,theglobalpresence)whilemaintainingapluralityoflocalusewithincommunitie
4、s(i.e.,thelocalalternative).KEYWORDS:keywords;culturalchange;frameanalysis;businessmodel;DigitalEconomy.INTRODUCTIONIntheintroductiontoKeywords,Williams(1976)recallsthatwhenhereturnedtoCambridgeafterWorldWarII,henoticedthatpeoplewithwhomhewouldconversenolongerseemedtob
5、espeak[ing]thesamelan-guage.Hefeltperplexedbytheriseofdramaticallydifferentformations,thatis,changesinwhatthewordshewasusingandhearingmeant(1976:10).Herealizedthatdifferentgroupsofpeopleintendeddifferentmeaningsfor1DepartmentsofSociologyandManagementandOrganizations,No
6、rthwesternUniversity.2UniversityofOxfordandStanfordUniversity;e-mail:marc.ventresca@sbs.ox.ac.uk.3TowhomcorrespondenceshouldbeaddressedatDepartmentofSociology,NorthwesternUniversity,1810ChicagoAvenue,Evanston,Illinois60208-1330;e-mail:a-ghaziani@northwestern.edu.523088
7、4-8971/05/1200-0523/0C2005SpringerScience+BusinessMedia,Inc.524GhazianiandVentrescawhathecalledkeywords,wordslikeculture,capitalism,andothersthatdescribedsocietalfaultlines.Akeywordisawordorphrase,oftenmobilizedbydifferentgroupsofsocialactorsfordifferentpurposes,whose
8、meaningsarecontesteddur-ingunsettledtimes.Keywordsincorporateambiguousandoftencompetingideasandaresiteswhereglobalmea
