Content analysis of European airport websites

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1、JournalofAirTransportManagement26(2013)8e13ContentslistsavailableatSciVerseScienceDirectJournalofAirTransportManagementjournalhomepage:www.elsevier.com/locate/jairtramanContentanalysisofEuropeanairportwebsitesNigelHalpern*,UttamKumarRegmiMoldeUniversityCollegeeS

2、pecializedUniversityinLogistics,POBox2110,6402Molde,NorwayabstractKeywords:Thisstudyinvestigatesthetypesofinformationprovidedbyairportsontheirwebsite.ThepurposeistoContentanalysisidentifythemainobjectivesofcontemporaryairportwebsites.Thisstudyalsoinvestigatesweb

3、sitesizeOnlinecommunicationandstructuretoseeifdifferencesexistbetweenairports.WebsitehierarchyÓ2012ElsevierLtd.Allrightsreserved.Europeanairports1.Backgroundcapabilities.Increasedderegulationintheairlineindustry,andcompetitionbetweenairports,hasmeantthatairports

4、areThegrowthinInternetuseinrecentyearshasprovidedincreasinglymarket-drivenandhavebecomemoreproactiveinopportunitiesforairportstouseitasameansofcommunicationroutedevelopment,offeringinformationontheircatchmentareaandalongwithemails,textsandsocialnetworkingsites,w

5、ebsitesandpotentialdemand,airportcharges,andincentiveschemestoarenowroutinelyusedbyairportstocommunicateandconductattractnewservicesandgroworretainexistingservices.Airportbusinesswiththeircustomers(Bates,2010);94%nowhavetheirwebsitesarealsoincreasinglybeingusedb

6、yairlinesandtourownwebsiteorfeatureonacorporatewebsiteofsomekindoperatorswheninvestigatingpossibleopportunitiesforroute(Halpern,2012).development.Traditionally,themainfocushasbeenonbusiness-to-consumerEvolutionoftheairportindustryhasalsowitnessedan(B2C)communica

7、tionsbyofferinginformationforpassengers(e.g.increasedcommercial-orientationthatextendsbeyondpassengersaboutflightinformation,travelto/fromtheairportandpassengerandairlines.Informationandservicesareincreasinglyprovidedforservicesandfacilitiesattheairport).Thisisst

8、illanimportantnon-travellingairportuserssuchaslocalresidentsorbusinesses,functionforairportwebsitesgiventhattheyincreasinglyrepresentworkersattheairport,touristsandav