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1、I2MoralMaps,"FirstWorld"Conceits,andtheNewEvangelistsRICHARDA.SHWEDERECONOMISTS'BRAINS:$2.39APOUND!Doescannibalismhavenutritionalvalueorisitjustaformofhighcuisine?Althoughthisquestionisatopicofsolemndebateinanthropology,atgrandceremonialoccasionsanthropologistsareknowntohaveasenseofhumor.Beingan
2、anthropologist,IthoughtIwouldbeginthischapterwithanadmit-tedlybaroquevariationonanoldjokeaboutthemarketforbrainsinPapuaNewGuinea.Thisguyfromthe"FirstWorld"walksintoagourmetfoodstoreinPapuaNewGuinea.Hegoestothemeatsection,whereheseesabilloffaredesig-nated"assortedwesterners."Itcontainstwogeneralo
3、fferings:evangelicalmissionaries(religiousandsecular),whothinkitistheirmissioninlifetomakeourworldabetterplacebytheirmorallights,andromanticrelativists,whothinkwhateveris,isokayandactuallyseemtolikeithere.Henoticesmanydelicacies,allneatlyarrangedinbins.Thefirstbinhasasignthatsays"Economists'Brai
4、nsfromtheWorldBank:$2.39aPound!"Thelabelonthebinreads,"ThesepeoplewanttoMoralMaps,"FirstWorld"Conceits,andtheNewEvangelists159loanuslotsofmoneyatveryfavorablerates(whichofcoursewearenevergoingtopayback),ifonlywewilldothingsmorelikethewaytheydothingsintheWest.Theywantustoformalizecontracts,create
5、anindependentjudi-ciary,andprohibitthepreferentialhiringofmembersofone'sownethnicgroup.Andthat'sjustforstarters."Thesignonthesecondbinsays"ProtestantEthicists'Brains:$2.42aPound."Thelabelreads,"ThesepeoplewantustochangeourworkhabitsI;andourideasaboutthegoodlife.TheywantustostopwastingourtimeonIf
6、'elaborateritualsfordeadancestors.Theywanttoloanuslotsofmoneyatveryfavorablerates(whichofcoursewearenevergoingtopayback),ifonly11IIwewillstartthinkingaboutthingsthewaytheythinkaboutthingsintheWest(oratleastintheverynorthernsectionsoftheWest).NorthernWesternfolkareconvincedthateverythingisnefario
7、usexcepttheimpersonalpursuitofworkandthatonlytherichwillbesaved.Theytellusthat'sustainablegrowth'isthecontemporarycodewordfortheadoptionofProtestantval-ues.TheybelievethatGodblessesmeninthesignoftheirmaterialprosper-ity,espe