7.4 Best Practice 4 - Drive Revenue via landing Page in a New Way - Penny Peng - Westin Bund

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1、DRIVEREVENUEVIALANDINGPAGEINANEWWAY©2010StarwoodHotels&ResortsWorldwide,Inc.AllRightsReserved.CONFIDENTIAL&PROPRIETARYMaynotbereproducedordistributedwithoutwrittenpermissionofStarwoodHotels&ResortsWorldwide,Inc.AGENDA•Yourup-saleopportunity•Makedecisionbeforeoutset•Optimizeyourlandingpage•Oursucc

2、esscase•Dataspeak©2010StarwoodHotels&ResortsWorldwide,Inc.AllRightsReserved.CONFIDENTIAL&PROPRIETARYMaynotbereproducedordistributedwithoutwrittenpermissionofStarwoodHotels&ResortsWorldwide,Inc.2LIFECYCLEEMAILMARKETINGWITHGCSYSTEMWhatIsTheBestup-saleOpportunityForYourProperty?©2010StarwoodHotels&R

3、esortsWorldwide,Inc.AllRightsReserved.CONFIDENTIAL&PROPRIETARYMaynotbereproducedordistributedwithoutwrittenpermissionofStarwoodHotels&ResortsWorldwide,Inc.3CHOOSEELIGIBILITYTOTARGETYOURAUDIENCEFindouttheclientswhoneedyourup-saleproductthemost•Sendtherightup-saleoffertotherightcustomer.Example:1.S

4、endupgradeoffertospecificguestwhobookedthestandardroom.2.Sendairportpick-upserviceoffertotheguest3daysbeforeguest’sarrival.3.Sendadd-breakfastoffertospecificguestwhobookedroomonlyrate.ChooseEligibilityinGuestCommunication.©2010StarwoodHotels&ResortsWorldwide,Inc.AllRightsReserved.CONFIDENTIAL&PRO

5、PRIETARYMaynotbereproducedordistributedwithoutwrittenpermissionofStarwoodHotels&ResortsWorldwide,Inc.4MAKEDECISIONBEFOREOUTSETEncouragethecustomertobookyourup-saleitem•Createbeautifulslideshowbannerforyourlandingpage.•Highlighttherestaurant’saward.•Offerdiscountforbookonline.•Addtext-linkfordiffe

6、rentlanguageprefer.Imagecaptiongoeshere.©2010StarwoodHotels&ResortsWorldwide,Inc.AllRightsReserved.CONFIDENTIAL&PROPRIETARYMaynotbereproducedordistributedwithoutwrittenpermissionofStarwoodHotels&ResortsWorldwide,Inc.5OPTIMIZEYOURLANDINGPAGEMOREINTERESTINGImproveyourpagevisitdurationSlide-Showimag

7、esDigitalpublicationMultimediamaterialVideomaterialSocialmedialink©2010StarwoodHotels&ResortsWorldwide,Inc.AllRightsReserved.CONFIDENTIAL&PROPRIETARYMaynotbereproducedordistributedwithoutwrittenpermissionofStarwoodHote