浅析苹果公司毕业论文

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1、北京财贸职业学院毕业设计毕业设计题目：　浅析苹果公司系部（院）：　　　　　国际教育学院系专业：　　　　　国际商务　　学号：　　　　2009826007姓名：　　　　李诗洋指导教师：　　　　　　商和功　　　23北京财贸职业学院毕业设计内容摘要坐落于美国硅谷的苹果股份有限公司（Apple，Inc.）是全球第一大手机厂商，是全球最大的PC厂商，也是世界上市值最大的上市公司，其核心业务是电子科技产品。现在正以全球第一的位置占领着市场，截止到2012年2月底，苹果市值在派息预期的刺激下大涨，一举突破5000亿美元关口。如此高的成就，是从何而来呢，让我们分析一下。关键词：企业文化营销战略发展前

2、景23北京财贸职业学院毕业设计目录一、企业文化——苹果公司的概述·····························1二、企业理念···············································41、忘记一切，从头开始·····································52、专注于设计············································53、敢于创新··············································54、坚定的信念——坚信苹果比其他所有公司都强··

3、············55、永不服输·············································66、时刻关注细节··········································67、保密至高无上··········································68、23北京财贸职业学院毕业设计主导市场才是最重要的事································6总结·················································6三、产品概述·········

4、·······································7（一）产品分类···········································7（二）主要产品介绍·······································81、ipad简介···········································82、iphone简介·········································93、imac简介··········································

5、9下一代苹果imac的猜想································10四、苹果公司市场整体分析····································11123北京财贸职业学院毕业设计、消费者购买行为分析····································112、苹果市场的目标选择和产品定位·························113、电子市场的环境分析····································114、电子市场竞争环境分析······························

6、····125、电子市场竞争总体情况··································126、电子消费市场主要的竞争厂商分析························12五、苹果公司开展市场营销SWOT分析····························12S:苹果公司的竞争优势····································121、卓越的创新能力·····································122、人性化的服务——消费体验····························133、品牌的独占性

7、········································13W23北京财贸职业学院毕业设计苹果公司的竞争劣势······································131、产品种类少··········································132、维修费用贵··········································133、IPhone没有蓝牙功能··············