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ID:39654612
大小:320.32 KB
页数:17页
时间:2019-07-08
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1、电大开放教育本科英语专业(商务方向)商务英语应用文写作课程学习辅导(第2讲)云南广播电视大学郭若瑞商务英语写作技巧1.UseAppropriateToneToneisrelatedtothefeelingofamessageconveyingtoitsreaders.Youshouldmatchyourtonetoyourpurposeinbusinesswriting.Trytocreateafriendlyandsinceretonesothatyourreaderswillunderstandthatyousi
2、ncerelywishtobeofservice.1.UseAppropriateToneCompare:Angrytone:WereceivedourorderNo.CL518yesterday.Butwhenweturnedonthemachine,itdidnotwork.Becauseofitsbadconditionwedoubtyourcompany’sabilitytomakehighqualityproducts.Bettertone:IamwritingwithreferencetoorderNo.C
3、L518receivedyesterday.Whenweturnonthemachine,itdidnotwork.Itseemsitwasnottestedbeforedispatch.Pleaseletusknowwhatyouintendtodointhismatter.商务英语写作技巧2.Create“you”AttitudeThebusinessmessagewrittenfromthepointofthereaderisknownasthe“you”attitude.Applying“you”attitud
4、eratherthan“I”attitudecancreateanappropriateandfriendlytoneandmakeyourmessagemoreeffective.2.Create“you”AttitudeForcreating“you”attitude,youshoulddo:1.Focustheattentionofyourmessageonthetargetreader.2.Trytousewordssuchas“you”,“Your”tomakehim/herfeelimportant.3.T
5、rytovisualisethingsfromhis/herpointsofview.2.Create“you”AttitudeCompare:Poor:Wewouldliketocitetworeasonsforthepriceriseasfollows.Better1:Youareinvitedtonotetworeasonsforthepricerise.Better2:Youareinvitedtonotetworeasonsthatbestexplainthepricerise.2.Create“you”At
6、titudeCompare:Poor:Weareinneedoffundsandthat’swhyyouroverduebillmustbepaidrightaway.Better1:Tomaintainyourexcellentcreditreputation,pleaseremityouroverduebill.Better2:Tomaintainyourexcellentcreditreputation,pleaseremitusyourbilloverdue.2.Create“you”AttitudeCompa
7、re:“I”attitude:Ineedalotofinformationonthewaybusinesspeoplereacttothecurrentcrisesinourcolleges,andIselectedyouandsomeotherstosendthisquestionnairetobecauseyournamewerementionedinthenewspaper.“You”Attitude:Youandseveralotherprominentbusinesspeoplewererecentlyquo
8、tedinthenewspapersconcerningthecurrentcrisesinourcollegesandyourcommentssointerestedmethatIdecidedtosendthisquestionnairetoyou.商务英语写作技巧3.ConsiderthelevelofdictionGene
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