英语应用文写作课程 学.ppt

《英语应用文写作课程 学.ppt》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、电大开放教育本科英语专业（商务方向）商务英语应用文写作课程学习辅导（第2讲）云南广播电视大学郭若瑞商务英语写作技巧1.UseAppropriateToneToneisrelatedtothefeelingofamessageconveyingtoitsreaders.Youshouldmatchyourtonetoyourpurposeinbusinesswriting.Trytocreateafriendlyandsinceretonesothatyourreaderswillunderstandthatyousincerelywisht

2、obeofservice.1.UseAppropriateToneCompare:Angrytone:WereceivedourorderNo.CL518yesterday.Butwhenweturnedonthemachine,itdidnotwork.Becauseofitsbadconditionwedoubtyourcompany’sabilitytomakehighqualityproducts.Bettertone:IamwritingwithreferencetoorderNo.CL518receivedyesterday.Wh

3、enweturnonthemachine,itdidnotwork.Itseemsitwasnottestedbeforedispatch.Pleaseletusknowwhatyouintendtodointhismatter.商务英语写作技巧2.Create“you”AttitudeThebusinessmessagewrittenfromthepointofthereaderisknownasthe“you”attitude.Applying“you”attituderatherthan“I”attitudecancreateanapp

4、ropriateandfriendlytoneandmakeyourmessagemoreeffective.2.Create“you”AttitudeForcreating“you”attitude,youshoulddo:1.Focustheattentionofyourmessageonthetargetreader.2.Trytousewordssuchas“you”,“Your”tomakehim/herfeelimportant.3.Trytovisualisethingsfromhis/herpointsofview.2.Cre

5、ate“you”AttitudeCompare:Poor:Wewouldliketocitetworeasonsforthepriceriseasfollows.Better1:Youareinvitedtonotetworeasonsforthepricerise.Better2:Youareinvitedtonotetworeasonsthatbestexplainthepricerise.2.Create“you”AttitudeCompare:Poor:Weareinneedoffundsandthat’swhyyouroverdue

6、billmustbepaidrightaway.Better1:Tomaintainyourexcellentcreditreputation,pleaseremityouroverduebill.Better2:Tomaintainyourexcellentcreditreputation,pleaseremitusyourbilloverdue.2.Create“you”AttitudeCompare:“I”attitude:Ineedalotofinformationonthewaybusinesspeoplereacttothecur

7、rentcrisesinourcolleges,andIselectedyouandsomeotherstosendthisquestionnairetobecauseyournamewerementionedinthenewspaper.“You”Attitude:Youandseveralotherprominentbusinesspeoplewererecentlyquotedinthenewspapersconcerningthecurrentcrisesinourcollegesandyourcommentssointerested

8、methatIdecidedtosendthisquestionnairetoyou.商务英语写作技巧3.ConsiderthelevelofdictionGene