商务写作期末复习资料

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1、ComplaintconcerningqualityDearSirsWehaverecentlyreceivedseveralcomplaintsfromcustomersaboutyourfountainpens.Thepensareclearlynotgivingsatisfactionandinsomecaseswehavehadtorefundthepurchaseprice.Thepensarepartofbatchof500suppliedagainstoutordernumber8562dated28March.Thisorderwasplace

2、donthebasisofasamplepenleftbyyourrepresentative.Wehaveourselvescomparedtheperformanceofthissamplewiththatofanumberofthepensfromthisbatch,andthereislittledoubtthatmanyofthemarefaultsomeofthemleakandothersblotwhenwriting.Generalstructureofbad-newsmessagesThegeneralstructure:-beginwith

3、agoodnewscomesbeforebadnewssomethingthereaderwillrespondpositivelyareferencetosomeearlycommunication,smalltalks-explainwhytherefusalhastobemade-statethebadnews(makeitclear,offersomeconstructivesuggestions)-Closepositivelydon’tapologizeFunctionsandPrinciplesofBusinessWritingTactful:婉

4、转的Blunt:直率的T：Sometimespolicywordingisalittlehardtounderstand.I’mgladtoclearupthesequestionsforyou.B:obviously,ifyou’dreadyourpolicycarefully,you’dbeabletoanswerthesequestionsyourself.T:IfIunderstandyourlettercorrectly…..B:Yourletterisnotclearatall.Ican’tunderstandit.T:Asmentionedinm

5、yMay15lettertoyouB:ApparentlyyouhaveforgottenwhatIwroteyoutwoweeksago.申请做代理人DearSirorMadam:IrecentlyattendedtheinternationalExhibitioninNingboandwasimpressedbythehighqualityserviceandreasonablepricesofyourproducts.Havingsinceseenyourfullcatalogue,Iamconvincedthatthereisapromisingmar

6、ketforyourproductshereinNingbo.IamanEnglishteacher,workinginCollegeofScience&TechnologyNingboUniversity.………youradvantages1.Thetrafficisconvenient.Peoplecanarriveatitbybus,thebuscomesevery5minutes,andalsocangettherebytaxi.Thecustomercaneasytofindtheparkingarea.2.Thepopulationdensific

7、ation.Especially,themajorpartistheyouth,theyarefamiliarwith13Weiqian.ImporterasksforsaleagencyDearSirAttheGuangzhouspringfair,wewereimpressedbythehighquality,attractivedesignandreasonablepricesofyourcameras.WehavereadyourfullcatalogueandareconvincedthatthereishereinSeattleapromising

8、marketforyourproduc